4 ways to utilize social media as a PR tool

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For many companies, social media creates an opportunity to establish connections with online audiences and develop their corporate image. What better way to do that than by taking the time to build up your online community?

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Photo credit: Andrea

Over the years the term “media” has expanded form only news networks and radio to blogging, podcast and internet via social media platforms. For many companies, social media creates an opportunity to establish connections with online audiences and develop their corporate image. What better way to do that than by taking the time to build up your online community?

In the 2016 Sprout Social Index, it was found that consumers are 57.5% more likely to buy from a brand they follow on social media. The same index found 46% of consumers unfollowed a brand due to too many promotional messages. This demonstrates that there needs to be a balance when using social media. What are the ways to utilize it as a PR tool?

1. Trends

Each day there is always something that is trending on social media. From political scandals to new products in the market. To find out what is causing a buzz can create new opportunities. By joining the online discussions you can set a trend that influences public opinion about your brand image.

2. Statements

The quickest way to spread information faster than wildfire is Twitter. The use of hashtags is often the most common way to make a statement. You can use high quality images and videos via this platform to announce product launches or company updates. Be sure to include a link to more info. Rather than using traditional methods, you can reach a wider audience via social media.

3. Social listening

This is what PR professionals use to understand public perception. Basically it means you are one step ahead in knowing what a trending topic becomes. Many social media users (aka netizens) express what their preferences are as consumers. You can also gather news about your competitors.    

4. Negative publicity

You may have noticed that social media has become one of the first places people look for reviews, complaints and a company’s reaction. Having a company account allows you as a PR professional to assess the situation and create an appropriate response in real time to prevent a major brand crisis.   

What are some of the creative ways brands can engage their consumers online? Share with us in the comment section below. 

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Comments

    INNOCENT | August 26, 2020 10:58

    This articleadds my understing of PR in general.


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