5 Things you must include in your Cover Letter.

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Writing a cover letter can be a daunting task at times but winning your dream job is the best feeling ever.

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Writing a cover letter can be a daunting task at times but winning your dream job is the best feeling ever. One needs a good cover letter to get their foot in the door. Your letter is meant to complement your resume and tell the employer the position you are seeking and why you are a prospect. Below are five highlights that must be in your application letter.

1. Salutation

Salutation is one of the most important and yet one of the underrated aspects of cover letter writing. Most people rush for ‘Dear sir/madam’ or ‘To whom it may concern' when making applications. An employer will focus more on a letter addressed directly to an individual rather than a copy cut of greetings. Doing research is of great essence because you'll be able to understand whom you should address your application to. It also shows you have made an effort in knowing the company.

2. Introduction

Your introduction should catch the attention of the employer and convince them to keep reading. Showcase your ability to sell yourself by not using obvious venerable sentences. Instead of just telling them, “I am applying for….” use a more captivating introduction, “Having worked as a sales executive for three years and crowned as the best seller for two consecutive years…” I am writing to apply for the position of (name of the position).

3. Back Up

In your back up paragraph, you need to prove the ability highlighted in your introduction. Your experience may not be relevant to every position. In order to flourish, make sure you create a checklist of your skills and the requirements in the job description. Put down the skills that match the position. In doing this you are able to focus on what is really important and the employer is able to see why you are the right candidate for the position.

4. Interest in the  company

In your writing, it should be more about them and less about yourself. Show the company how you can be an asset. Do a research either on their website or social media platforms to get information and the need for their post, “I have noticed that, you are extending your branches to cover East Africa Region therefore a need to increase your sales pipeline and market your products….”

5. Conclusion

The closing remarks are usually short but crucial. Give a summary on why you are an ideal candidate and your desire to get feedback in their convenience.

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    HELEN | April 27, 2020 08:31

    Surely going to help me improve my cover letter. Thanks.

    Turihohabwe | June 26, 2019 14:08

    I like it & going to help me improve my cover letter

    RONO | June 25, 2019 07:33

    Good advise where everyone is recommended for.

    wamuna | June 24, 2019 07:01


    Andrew yonah | June 23, 2019 08:30

    Good advice

    NANCY | June 21, 2019 10:27

    wonderful thank you i appreciate for the guidance

    Morris | June 21, 2019 08:57

    just the right info i needed. Thanx

    Nasra | June 20, 2019 08:27

    Thanks for the advice

    Virginia | June 20, 2019 04:57


    KELVIN | June 18, 2019 05:11

    Thank you for this

    Winston | June 18, 2019 03:15

    Great advice

    Mike | June 14, 2019 04:52

    Been doing it all wrong, thanks guys

    JACOB | June 10, 2019 06:27

    Nice advice, boosts one's chances of getting employment

    Nsubuga | June 09, 2019 15:21

    Great work done.

    Mwita James | June 07, 2019 16:14

    James, its amazing to hear from u ! Keep educating many.Thanks.

    STEPHEN | June 07, 2019 15:19

    Now easy to go in writing cover letters, of great help. Thank you

    Nakato | June 07, 2019 15:12

    This is the best deal ever to learn how to write a cover letter. Thank u

    Maxwel | June 07, 2019 07:07

    I really love the explanation

    MISIKO | June 07, 2019 06:48

    A great eye opener. Thanks

    Kupulian Dison | June 07, 2019 01:11

    what a wonderful piece of advice, I have been messing a lot with my cover letters.

    joshua | June 06, 2019 09:11

    Such a wonderful piece of advice keep it up.

    Oyugi | June 04, 2019 17:12

    Good idea and it can help everyone who needs to write a cover letter for seeking employment

    OKELLO | June 04, 2019 13:54

    Good advice

    neta | June 04, 2019 08:17

    impressive. thanks a lot..ready to improve my cover letter, the last one i wrote was kinda poor

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