Covid-19: responsible marketing during a crisis.

Fa calendar 16 grey June 16, 2020   
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As a brand, this isn’t the time to ghost your customers and reappear after the crisis.

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Photo Credit: Kaboom Pics

Companies were caught flat footed by this pandemic and were left wondering whether to hang the gloves and wait for the pandemic to wane off then resurface, or keep communicating with their customers. But if they decided to engage with their customers, how would they do that in light of the current circumstances?


Victor Mutua, President of Top Marketers Club, urges companies not to go into obscurity but rather adapt by being innovative in how they market and engage their target consumers. In the following article he gives examples of how companies such as Safaricom and NRG Radio have managed to navigate through this crisis by adapting, communicating and getting involved. 


1. Communicate 
As a brand, this isn’t the time to ghost your customers and reappear after the crisis. Ensure regular and timely communication. Leverage on Social Media, Email or Text to communicate with your consumers and inform them about business continuity.
Provide them with information and resources needed to get through the crisis. The World Health Organization has already given guidelines on how to do this. See how some organizations have implemented this.

The article was originally published by Victor Mutua, President of Top Marketers Club. Read more
 

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