Defining Company Culture

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When 80% of your week is spent in an office, the culture is a very integral piece of working in  an organization.

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When 80% of your week is spent in an office, the culture is a very integral piece of working in  an organization. A salary and good job description are not enough to motivate today’s job candidates to apply for a job. Most of them will consider their own values, goals as well as your company’s culture to know if they will be a good fit. 

By defining an excellent company culture, you will attract the right talent that will be a good fit. Here are steps to guide you:

1. Involve the Cream of the Crop
Establishing your company’s culture starts from within your organization. Talk to your top employees who embody your culture. Find out what motivates them, why they chose to work for your company and what was missing in their previous job. This will help you define the messaging and talent profiles that will attract your ideal candidates.

2. What Values are at the Core of Your Culture?
This question is an essential component to defining your culture. This is best answered by your employees. Simply send out an internal survey to find out a common theme amongst them for what they consider to be your company’s best values and you will be able to identify them.

3. Present your Values to your Employees
There is nothing better than communicating your values to your employees. This can be done during a meeting, through a newsletter, or company intranet. The more you communicate your values the more your team will be attuned to them. 

4. Interview, Interview, Interview
For all of your company’s future candidates, it’s essential to include interview questions that will help you identify if they will be a good cultural fit to your organization. For instance, if you want to find out whether the candidate is a good team player, ask them about a group project they were involved in and how they handled it.

It takes a lot of time and resources to hire talent. Therefore, it’s very important to hire the right talent so that your company can succeed. Make sure you define and understand your company’s culture to ensure that your team is happy, effective and productive.

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