However, social media is a volatile space since it keeps changing. Therefore winning brands have mastered the art of adapting to the changes and capturing a sizeable chunk of the huge number of users in all social media platforms today.
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Social Media success for any brand does not just happen. It needs knowledge and strategy. Having seen the potency of social media today, brands have worked tirelessly hard and invested numerous resources to stay current and relevant in the digital space.
However, social media is a volatile space since it keeps changing. Therefore winning brands have mastered the art of adapting to the changes and capturing a sizeable chunk of the huge number of users in all social media platforms today.
Some other brands however, have seemed to fail to keep up and have slowly disappeared into oblivion.
Marketing guru Janet Machuka advises companies and brands how to best use social media and what strategies they need to employ in order to leverage on the potent power of social media.
In her article: Evolution of social media and its 2020 trends, she interviews marketing experts on the use of influencers, what are the right kinds of influencers, a different strategy for Instagram and so much more insightful information on the use of social media today.
Read more from Janet's article here
