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Key Things to Research Before a Job Interview

Carrying out a detailed research on the employer puts you at a better position of standing out during the interview and selection process

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Carrying out a detailed research on the employer puts you at a better position of standing out during the interview and selection process

Is your job interview appointment around the corner? If so, you should begin carrying out a comprehensive research on your potential employer. This is the only way you are going to have a clear idea of what the organization is all about and what it is specifically looking for in you as a candidate. It will also enhance your chances of passing the interview and securing the position.
The following are the most important things to research on before any job interview:

1. The organization’s products, services, and clients
Having a clear knowledge of the potential employer’s products, services and clients, helps you better understand the kind of tasks you will be undertaking if you will be hired. Perusing the organization’s white papers, case studies and blogs will give you such information in details. 

2. The employer’s core values, mission and corporate culture
According to a Millennial Branding study, well over 40% of Human Resource professionals agree that cultural fit is a very vital attribute that a candidate should possess if they are to stand out in the recruitment process. Look at the organization’s website and research on the stated mission and values. Following the company on its social media platforms is also a great way of getting to know more about and appreciating its culture.

3.    The experience and competencies most valued by the employer
It is highly advisable to be fully aware of what your employer is specifically looking for. Taking time to get every detail in the job description by reading between the lines is the best way to get such information. 

Carrying out a detailed research on the employer puts you at a better position of standing out during the interview and selection process. If you take it upon yourself to thoroughly research the organization hiring before the interview, you may be equipped with certain information that will make the interviewers’ perceive you as more serious and therefore more fit for the position in question.

Written by

Kelvin Mokaya


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