Wambui Wainaina - The Lawyer With an Instinct for Environmental Sustainability

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Running a business is not as easy as it seems, but you should always have the drive even during  the tough times for it to survive.

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Many people don’t take climate change seriously and are unaware of the harm they cause to the environment. Few take the time to do something about it. We met Wambui Wanaina, a visionary lawyer passionately advocating for environmental conservation through her business Natural Instinct which is a sustainable social enterprise that advocates for behavioral change to help conserve the environment. 

Natural Instinct has a product line of reusable shopping bags carrying a fun and informative message that prompts the public to normalize environmental conservation. Read on to find out more about her journey and what it takes to run a business. 

Who is Wambui Wainaina?  

I am a lawyer by profession and currently specialising in environmental activism. I am  very passionate about environmental conservation and that motivated me to start my  organization - Natural Instinct. I have previously worked with the National Environment Management  Authority (NEMA) and that makes me conversant with the policies governing the  environmental sector in Kenya. 

What is Natural Instinct about and how did you get started in this business?  

Natural Instinct was birthed after a sad realization that plastic is now everywhere and that  reality needs to change as soon as possible. The brand's mission is to rid the environment  of single-use plastic. We plan on doing that by using a portion of the proceeds from our products to create awareness by sensitizing children around the country on the dangers of  plastic pollution.  

A selection of products made by Natural Instinct.

Who is your mentor when it comes to your career? 

My mother is my mentor. She instilled the values of environmental sustainability in me as I grew  up and I always seek her wisdom and knowledge whenever I feel stuck when running my  organisation. 

How do you operate your business from a management perspective? 

First, I have realised the importance of partnerships and the role that they play on a long-term  basis. They have helped me break business barriers without my personal intervention. I also make sure that I maintain a good relationship with my suppliers. This has enabled  me to deliver products to clients in good time. 

What are the biggest challenges in your line of work?  

Changing people’s mindset - most people are not aware of the harm their actions have caused to the planet. Be it overpopulation, pollution, burning fossil fuels or deforestation. All these things trigger  climate change, soil erosion, poor air quality and undrinkable water. These unconscious practices make it harder for people to value environmental sustainability. 

The other is slow and/or failure of policy implementation. Our government is aware of the current  environmental degradation but is not willing to fast track the process. It is unfortunate that  some of our leaders have vested interests in the supply of some of these single-use plastic  products. The value of these products is low hence the common mwananchi will easily acquire and litter them. This is why we are currently experiencing plastic pollution which is a global menace. 

How has technology impacted your business networking? 

I’m particularly grateful to various social media platforms that have made it so easy to connect  with people in the same field as I am. It is always a learning session for me whenever I login to  my social media accounts. 

Through technology I have also been able to sign new clients and other stakeholders.

Where do you see your organisation in the years to come?  

We hope to create a curriculum that will be incorporated in primary schools in Kenya that teach  children on the importance of environmental conservation. Our goal is to have future generations  grow up with the instinct to protect our natural resources. 

Any parting shot or key points on running a business. 

Running a business is not as easy as it seems, but you should always have the drive even during  the tough times for it to survive.

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    Samson | February 11, 2021 16:33

    You my true kawyer I am looking for that job and I make a prayer for it thank you

    Wanjiru | February 10, 2021 08:05

    Hi Wambui, very inspiring. How can I reach you? I would like to partner on some issues around Environmental advocacy. Thanks. Wanjiru

    Suleiman | February 09, 2021 16:53

    Thank you keep up the Sprite burning higher keep it

    Beatrice Mwachia | February 09, 2021 13:04

    This is so inspiring!

    CHARLES | February 08, 2021 14:17

    continue with that noble tasks wambui

    LILIAN | February 08, 2021 09:18

    Am humbled. Very inspiring

    Michael | February 07, 2021 19:50

    Great review on environmental sustainability with Natural Instinct Venture. What is working process with projects under your patronage?

    Chris | February 07, 2021 08:30

    That's fantastic saying words good for reminding us

    Dennis | February 06, 2021 15:11

    Very motivating thank you for that piece.

    WANIANI | February 05, 2021 05:33

    For sure your a real lawyer.

    KAFIZI | February 04, 2021 15:46

    Wow this is so inspiring my friends dig it to. Thx for sharing this with the world.

    Alfred | February 04, 2021 15:45

    Inspiring words.wisdom dictated

    Charles Vincent Mbayi Nabiswa | February 04, 2021 14:54

    Wambui, this is great. I do bamboo propagation, which also is a great player in climate change thus sinking carbon dioxide from the atmosphere. It's so good to partner and collaborate through networking this is my prayer. Kind regards. Thanks.

    Delick | February 04, 2021 11:24

    Thank you very much

    Mary | February 04, 2021 09:05

    A good lawyer true


    Jared Ambrose | February 04, 2021 12:14

    A good lawyer it is true

    Ngetich | February 04, 2021 07:57

    i am dearly inspired with this beautiful breakdown of how we should value environment and understand that , we have only one planet. May be you expand more your boundaries not only targeting the lower level, but graduates who are passionate about it.


    Deborah | February 04, 2021 09:54

    Thank you Ngetich for the kind words. We will definitely put that in mind.

    Paul | February 04, 2021 07:52

    Wambui this is so inspiring and keep up the spirits burning high.

    Mitchelle | February 04, 2021 05:53

    Debbie this is so inspiring to read! How do I share this ?


    Deborah | February 04, 2021 09:46

    Thank you so much Mitchelle. You can share using this link 👇🏽 to your preferred networks. https://www.fuzu.com/blog/wambui-wainaina-the-lawyer-with-an-instinct-for-environmental-sustainability

    Mukwaya John Paul | February 03, 2021 08:25

    Indeed that's true my lawyer

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