What is in a Resume? How to brand yourself.

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The main goal for branding yourself is to differentiate yourself from the rest of the pack.

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What is in a Resume? Not just a resume but a good one for this sake?

Most students in the university do not know the importance of a good name until they start looking for good job. I am talking about creating a brand which is you. We identify ourselves by our name, family names, nicknames, Pseudonyms and more.

Our names say a lot about who we are at the end of the day its the good things we want to be identified with. The main goal for branding yourself is to differentiate yourself from the rest of the pack. To make you stand out .This might be for purposes of Landing a good job or simply building a good CV.

When you hear of branding yourself, it might all sound so simple. But most student and recent graduates get it wrong. It is a pity that our curriculum does not teach us the basics of branding ourselves.

So what are these common mistakes we make?

1. Being too superficial 

Nobody’s is perfect. So when you praise yourself as an expert or mogul, it might be misunderstood as baseless bragging. State your skills and expertise in the simplest way possible and where applicable, provide portfolios.

Let your work speak for itself and yourself, let others praise you. By this, you ensure you don’t raise the reader’s expectations too high and by that you also manage to not burn your bridges. Like I always say, leave some room for a surprise or two.

2. Do not be a robot

Most student make the mistake of using same old phrases used all over .A good example; team players, Multitasking, skilled professional. No one wants a robot if you use the same old rusty, dusty and old phrases what does that say? Try something new. It does not hurt to be different.

3. Do not dwell on past victories 

When branding most job seekers tend to focus so much on their past victories e.g. I was elected chairperson of schools, worked in a big company meet my deadline, etc… rather than telling the recruiter what they can do for them. You’re not reviewing your old job but applying for a new one. So find a way to tell them how much they will benefit by having you based on your previous experience. I’m not saying do not be proud of your success just do not dwell on it so much that you forget what you will uniquely offer your current employer.

Branding is all about you the person. Tell us what you are passionate about, what drives you to succeed. Organizations and employers know they are not buying a robot but a hiring a human .So tell us about you. The person behind the profession and the skills you possess that sets you apart from the rest.

As a student or recent graduate share with us the challenges you face when it comes to branding yourself we would love to hear from you and help.

This article was first published on CampusBiz, the leading career platform for student and recent graduates in Kenya.

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Comments

    Oscar | March 23, 2019 18:04

    So educative

    Canowira | March 22, 2019 12:42

    This is so informative,thanks

    Alinga | March 20, 2019 09:39

    too good

    Muhairwe | March 19, 2019 22:43

    its nice

    Dick Richards | December 25, 2018 21:17

    Your comments. Educative!

    Aryatuhwera | December 09, 2018 07:43

    i agree with you

    ROSE | November 27, 2018 08:20

    awesome

    Gorret | November 16, 2018 04:18

    This is realy great and spot on

    PAMELA | November 13, 2018 06:38

    Spot on.

    SYLVESTER | October 31, 2018 09:05

    Great

    Doris | October 30, 2018 18:16

    Greatly informed

    AWANY | October 27, 2018 11:41

    Great guidance

    isaac | October 17, 2018 14:13

    great

    Lucy | October 17, 2018 11:01

    Great tips.

    Stanley | October 15, 2018 07:33

    That Nice

    Iless | October 15, 2018 00:17

    Good one

    Jacob | October 14, 2018 16:59

    great

    Blessed | October 13, 2018 21:56

    that nice

    BRENDA | October 11, 2018 12:05

    superb

    Majanga | October 11, 2018 00:45

    This is good enlightenment. Thank you

    Esnarth Maulidi | October 10, 2018 18:55

    Nice indeed

    Gloria | October 10, 2018 12:10

    Thanks

    Victor | October 09, 2018 06:25

    Wow, that was a great deal of information, I'll try putting it to use to see the outcomes.

    Nelson | October 08, 2018 21:37

    i like this

    Caroline | October 08, 2018 07:45

    thank you

    ANTHONY | October 07, 2018 17:31

    very nice article

    ndanda | October 07, 2018 06:40

    Great

    Onzima K | October 07, 2018 03:09

    Perfect

    PRISCAH | October 05, 2018 15:57

    Educative

    Skeeter | October 05, 2018 13:57

    I like it

    Henry | October 05, 2018 10:40

    Nice

    Johnstone | October 05, 2018 08:24

    true

    Thomas | October 05, 2018 05:33

    I like it all

    Subra | October 05, 2018 04:17

    So educative

    David | October 03, 2018 20:14

    Am so much improved!!!

    Lincoln | October 02, 2018 08:15

    Educative

    Gilbert | October 02, 2018 07:24

    so nice, thanks

    Ocan | October 01, 2018 14:48

    That's interesting

    Japhet | October 01, 2018 10:32

    Awesome

    BABYETSIZA | September 30, 2018 08:03

    This is nice


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