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Ogilvy
CLOSEDUganda
Closing: Feb 29, 2024
This position has expiredPublished: Feb 21, 2024 (2 months ago)
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• 2-4 years’ experience in managing a brand social media presence.
• Great verbal skills with an empathetic approach to consumer challenges
• Digital native proficient in major social media platforms and keen eye on emerging platforms
• Good personal skills and ability to interact with different departments.
• Deep knowledge of social media listening and reporting tools
• Ability to turn metrics into meaningful insights.
• Ability to conceptualize new ideas quickly.
• 2-4 years’ experience in managing a brand social media presence.
• Great verbal skills with an empathetic approach to consumer challenges
• Digital native proficient in major social media platforms and keen eye on emerging platforms
• Good personal skills and ability to interact with different departments.
• Deep knowledge of social media listening and reporting tools
• Ability to turn metrics into meaningful insights.
• Ability to conceptualize new ideas quickly.
Publishing
• Create and maintain Content Calendars in collaboration with the content manager, including writing Facebook, Instagram and Twitter posts.
• Post relevant content in accordance with Content Calendar.
• Maintain a clear digital asset register across all brands managed
Moderation
• Review user generated comments and posts in a quick and timely manner.
• Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience, providing mandatory weekly moderation reports as per the digital code and an asset register of all UGC permissions requests
• Enforce the platform Social Media Guidelines, Digital Code & Marketing Code as defined by the brand.
• Manage & Escalate User Generated Content, where appropriate, to different stakeholders
Listening & Reporting
• Utilize social listening tools to generate insights that guide content creation for the brands & offline brand activities where necessary
• Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.
• Able to listen, monitor & identify potential risks that may lead to negative sentiment
• Provide bi-monthly Social Listening Reports
Content Creation
• Assist with creation, conception, and presentation of digital campaign work. Ensuring that community strategy supports overall brand goals and objectives.
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