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British American Tobacco   |   Nairobi, Kenya   |   Log in or register to see the closing date

Area Information & Insights Manager

  • Post-graduate education
  • Sales, marketing, promotion
  • Manager (team leader)
  • Full Time
  • Permanent

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Job Summary

British American Tobacco has an exciting opportunity for an Area Information & Insights Manager to join our team in Nairobi.


• Increase the focus and yield of marketing investment understanding of mechanisms of the market place

• Manage the analysis of data and generation of business insights on market trends and dynamics, including the effective integration of Market Insights, Consumer Insights research, and Trade Marketing Insights in reports and analyses. Identify and implement new analytical techniques.
• Monitor/ anticipate competitors’ strategic moves by developing and maintaining a competitor analysis network and supporting information system to enable competitive business scenario modelling
• Ensure that all relevant marketing information is available to meet company business needs through the maintenance and development of appropriate marketing information systems
• Integrate and analyse secondary information related to competitors, consumers, customers, brand, trade, regions and touchpoints
• Manage the integrity and accuracy of Retail Audit information, as well as the verification against our internal TM&D systems
• Recommend and monitor KPI’s for brands, customer and consumer segments, regions, cluster, end markets, ECA area and share them across organisation
• Propose goals and KPI’s for external parties (e.g. secondary data sources) and track ongoing results
• Manage budget for Marketing Insights initiatives, specially those related to external business information suppliers to ensure synergy, prioritisation of spend, highest level of quality and cost efficiency
• Ensure company Marketing staff and other stakeholders are provided with appropriate training in the understanding and effective use of market information and systems.
• Ensure the correct application of the relevant ORACLE methodologies and best practices within the company
• Ensure analyses and reporting on the outcomes of all key marketing decisions based on market insights in quantifiable business performance terms
• Support the marketing leadership team in the development of focused strategies through leveraging marketing insights and ensuring implementation through support and consultation with key stakeholders.
• Identify and address key strategic issues as they relate to the performance of the Tobacco Category, by providing strategic insight that capitalise on the consumer dynamics.

General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Nairobi
Area of work: Sales, marketing, promotion
Seniority: Manager (team leader)

Job Requirements

Required education: Post-graduate education
Required relevant work experience: 5 years
Required skills: Market research, intelligence; Competitor and market analysis; Sales performance tracking and reporting; Sales strategy; Marketing
Required languages: English (Spoken: fluent | Written: fluent)

British American Tobacco

ManufacturingCompany size: 1000+ people

We have a rich heritage and, we believe, a bright future. We continue to deliver value to our shareholders today while investing in our markets, our brands and our new product categories to ensure a sustainable future for our business. Our people – both past and present – are part of our history, part of who we are today and are an essential part of our future.