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Nation Media Group   |   Nairobi, Kenya   |   Log in or register to see the closing date

Brand Manager

  • Bachelor's degree
  • Sales, marketing, promotion
  • Manager (team leader)
  • Full Time
  • Permanent

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Job Summary

Nation Media Group is the largest independent media house in East Africa with operations in print, broadcast and digital media. It attracts and serves unparalleled audiences in Kenya, Uganda, Tanzania and Rwanda. We are looking for a Brand Manager to propel our Daily Nation newspaper brand to new heights. If you are passionate about marketing and have a strong track record in building brands, then you're the person we're looking for to work on Kenya's leading brand.


• Develop and implement the Daily Nation's annual and long term marketing plans as well as value propositions for Daily Nation in line with the company strategic plan;

• Work closely with editorial on product upgrades new product initiatives/launches towards achieving brand objectives as well as the overall company strategy;
• Support advertising to develop sales presenters/information/synopsis to grow advertising revenue;
• Work very closely with circulation sales to grow readership, increase copy sales and achieve overall sales targets;
• Develop creative below the line materials to communicate brands to offer brand PR support to circulation and advertising functions;
• Direct and analyze regular market research to develop insights for product development and enhancement;
• Track readership trends and guide the leadership on emerging trends and their implication to the business;
• Develop and implement communication strategies including the development of comprehensive advertising briefs, compelling creative campaigns and effective media plans;
• Provide market and competitive intelligence, monitor competition while developing brand game plans to enhance brand equity and counter the competition;
• Solicit and pitch for brand strategic partnerships and sponsorships for relevant events/products and activities in line with the brand profile and budgets;
• Determine the gaps in the market and seek ways to fill them with the information derived from research;
• Capture and analyze market shares by region to provide tailored advertising or promotional campaigns to consistently grow share.

General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Nairobi
Area of work: Sales, marketing, promotion
Seniority: Manager (team leader)

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 5 years
Required skills: Market research, intelligence; Brand management; Business development; Partnerships; Sales strategy; Sales support
Required languages: English (Spoken: fluent | Written: fluent)