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SafeBoda   |   Uganda   |   Log in or register to see the closing date

Chief Marketing Officer

  • Bachelor's degree
  • Sales, marketing, promotion
  • Senior manager (department head)
  • Full Time
  • Permanent

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Job Summary

Our client is looking for a CMO to head customer acquisition for SafeBoda. You will help ensure we're the most innovative company in the transportation space in East Africa. The ideal candidate will have both strong marketing and customer acquisition experience and a start-up mentality. You will work closely with the senior leadership team of the company and will play a pivotal role in shaping the company's future.


Responsibilities

  1. Deliver SafeBoda's customer acquisition strategy - drive downloads, usage and retention of the SafeBoda app
  2. Be the gatekeeper of the SafeBoda brand - lead campaign planning, advertising creative and growth driver planning to make SafeBoda the most loved brand in Uganda.
  3. Proactively identify opportunities to grow SafeBoda's brand awareness, both online and offline,presence and with media outlets and assist in telling our story, working and work to enhance SafeBoda presence and appeal within in the city.
  4. Design and develop cross-channel customer growth programs, both above and below the line, to improve activation, retention and loyalty.
  5. Lead the promotional agenda, understanding efficiency and efficacy vs other growth drivers.
  6. Lead the Customer Care team, managing seamless communication between Product and Operations teams to deliver best in class customer care.
  7. Coordinate with C-level management on the strategy to acquire customers and build a great brand in the city and across other geographies.


General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Uganda
Area of work: Sales, marketing, promotion
Seniority: Senior manager (department head)

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 5 years
Required skills: Content management; Brand management; Business strategy; Marketing; Customer support, CRM systems; Operative management
Required languages: English (Spoken: fluent | Written: fluent)


SafeBoda

Transportation, logistics, storage

SafeBoda is a community of entrepreneurs and boda drivers working together to improve professional standards across the urban transportation industry in Africa. Our aim is to improve the industry for both drivers and passengers by increasing the number of safe trips taken per day and by making travel around cities convenient and stress-free


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Customer Acquisition Assistants
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