Requirements
- Minimum of 3-year tertiary degree / diploma (specialization in Communications/Commerce/Journalism or Marketing)
- Relevant certification / accreditation / membership with professional body for design and branding, journalism, marketing, communication etc (advantageous).
- Minimum 5 years’ work experience as a content manager in communications/marketing, digital media environment
- Work experience across diverse cultures and geographies advantageous
- Experience working in a small to medium organization.
- Project Management
- Engagement Programme Design
- Branding & Communication
- Editorial and Content Writing
- Digital Media Platforms
- Global Working and Collaboration
- Organizational considerations
- Data analysis (advantageous
- Working knowledge of CMS and CRM platforms. People Management skills.
- Design management
- Conceptual Thinking
- Problem Solving
- Improvement Driver
- Culture and Change Champion
Strategy Development and Implementation
- Assist in the creation of the functional strategy in line with the overarching business goals.
- Provide input into the effective implementation of the strategy by means of providing direction, structure, frameworks, models, plans and roadmaps.
- Assist in regular review of the functional strategy and roadmap to ensure its alignment with the changing dynamics of the internal and external ecosystem.
- Governance
Strategic Meetings
- Provide input in strategic meetings when required.
- Provide inputs into the enterprise-wide transformation initiatives when required.
- Provide inputs into the risk mitigation and controls.
- Perform evaluation baseline of Service Level Agreements (SLAs) and key performance indicators (KPIs)
- Provide input into the preparation of proposal on change initiatives SLA, policies, and procedures.
- Escalations
- Escalate issues that will result in severe time, scope, productivity, and cost or resource impact.
- Provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery.
Function Tactical
- Provide input into all projects initiated (internal or global)
- Provide input into establishing objectives, targets, and budgets for the Engagement & Internal Comms. function as applicable
- Identify and document key risks, issues and dependencies and set mitigation actions.
- Prepare documentation required for sign-off / making decisions regarding tactical changes.
Performance
- Ensure execution in alignment with divisional strategy.
- Provide input into SLA approval and exception performance review.
- Reporting
- Report on a periodic basis to reporting manager relating to progress made within the function and in accordance with the measurement metrics set by the organization.
- Report on an ad hoc basis on specific projects as and when necessary
- Periodically review reports from the Opcos
Budgets
- Assist in managing functional budgets in line with overall budget and business objectives.
- Assist in managing project initiative budgets in line with business objectives.
- Operational Delivery
Support Delivery Management
- Identify high impact technologies, platforms, and channels to support internal communications, with the objective of improving reach, influence, and acceptance of their respective work products.
- Evaluate the various policies and initiatives across the Group and Opcos to ensure alignment with MTN’s global internal communication and branding philosophy.
- Manage implementation of global internal communication and local employee engagement special projects
- Train, advise and support the Opco to ensure effective adoption and use of global internal communication and branding frameworks, in conjunction with Regional Talent Partners
- Customize and implement global engagement frameworks for MTN Uganda, taking into consideration specific social, economic, demographic, and other factors.
- Liaise with external suppliers and consultants for outsourcing service provision and contract management.
- Contribute significantly to position MTN as the employer of choice.
MTN Uganda Employee Engagement
- Create and deploy interventions to help promote employee engagement through high impact platforms and channels (including but not limited to digital-enablers, platforms, mobile, and social media channels) in MTN Uganda
- Identify the various channels to engage with employees at MTN Uganda, based on effective segmentation frameworks and criteria.
- Prepare Executive/Management dashboards and reports on the performance and outcomes of engagement initiatives deployed at MTN Uganda
Global Internal Communication
- Develop and cascade the global internal communication and branding strategy and plan for MTN.
- Monitor and manage the allocation and utilization of the global internal communication budget.
- Make recommendations to senior management on innovative digital communication platforms, technologies, and tools to communicate to multiple audiences through a variety of channels, including but not limited to print, web, face-to-face, video, and interactive social tools.
- Implement the digital roadmap for global internal communication and branding, aligned with leading market practices and MTN’s global vision.
- Deploy emerging communication technologies / digital visual aids / mobile and social media platforms to enhance the usage, viewership, adoption, and overall impact of internal communications.
- Develop segmented and personalized communication through internal profiling and segmentation techniques, targeted/preferred channels, content toolkits, use of specific multi-modal mediums (digital/visual aids/posters/screens/apps etc.)
- Conceptualize, design, and publish MTN’s global publications, announcements, newsletters, etc. across various digital/electronic channels.
- Write, edit, and proof-read all editorial relating to global and MTN Uganda internal communication, including content on various communication channels.
- Develop clear, well-timed, engaging, high quality, culturally sensitive internal communication that is consistent with MTN values.
- Design and manage global internal communication and branding enablers such as digitally enabled global toolkits/high-impact design approaches/editorial styles/image libraries/approved multi-format content channels/social-media management/ multi-media digital campaign management kits / leadership communicator toolkits and so on
- Prepare CEO and/or another senior Group executive communication as required.
- Engage with and advise Group and MTN Uganda departments on internal communication requirements across a range of subjects and topics.
- Work with Group HR team to provide communication support for high impact communication protocols, standards, tactics in corporate programs, project implementation and change management initiatives.
- Ensure adherence of internal communications created by Global HR verticals to global standards.
- Conduct regular audits and surveys to evaluate the effectiveness of MTN internal communications for both Group and MTN Uganda and interpret data to enhance communication.
- Work in conjunction with External Communication team to ensure alignment and consistency in communication and messaging.
Content Management
- Write, edit, produce, and publish content for intranet, apps, blogs, videos, internal social media posts/campaigns, email, podcasts, etc.
- Use knowledge of content development to create digital content that motivates, inspires, educates, informs, and provides information across various internal/employee facing digital platforms.
- Use editing, content management and HTML skills to publish and edit content across various digital platforms.
- Ensure the company’s messaging is crafted in a way that resonates with our diverse audience.
- Have a strong strategic understanding of brand positioning and be accountable for ensuring that the work produced reinforces the story we want to tell.
- Be a talented and versatile copywriter, with great organizational skills and an understanding of how to build communities.
- Short-form copywriting, editing and creative ideation.
- Ownership of how we communicate across multiple digital platforms.
- Ability to write clear, persuasive copy that is concise and packs a punch.
- Tell our brand story, create intrigue and interest.
- Able to adapt copy to meet the relevant channel goals.
- Collaborate with the design team to deliver concepts and ideas for creative campaigns, big and small, with a strong focus on audio-visual creation.
- Manage internal social channels namely Yammer/Facebook Workplace and WhatsApp/Ayoba
Manage traffic for design requests.
- Create and execute an internal/enterprise social media strategy.
- Collaborate with the digital marketing team on promoting content and campaigns internally, as, and when needed.
- Research new trends and opportunities
- Own and manage the monthly content calendar.
- Ensure we distribute content timeously and don’t miss key days or opportunities.
- Content manager duties include producing and publishing multimedia content, writing, editing, and proofreading, formulating content strategies, and managing a content team, among other tasks.
Community Building and Engagement
- Create and execute a strategy to help us grow our internal social media communities.
- Build and manage internal influencer network and own the influencer strategy.
- Consistently share insights with the broader team
- Digital copywriting and social media experience
- Highly creative and conceptual thinker
- Speed of execution, without compromising on quality
- Excellent verbal & written communication skills
- Highly organized, meticulous, and detail-oriented
- Curious, questioning the status quo.
- A highly motivated “doer”; deadline driven with the ability to prioritise multiple tasks.
- Enjoys collaborating internally and across different departments.
- Able to communicate clearly and not afraid to voice an opinion.
- Develop content calendar and measure performance against the calendar.
- Ensure legal compliance (e.g., copyright and data protection)
- Stay up to date with developments and generate new ideas to draw audience attention.
- Brainstorm with team members to develop new ideas.
- Provide editorial, creative, and technical support to team members.
- Track analytics to ascertain content engagement levels.
- Content trends analysis and recommendations
- Staff Leadership and Management
- Source, induct, and manage talent in accordance with legislative guidelines.
- Continually develop a culture of strong collaboration and effective team working
- Ensure open communication channels with staff and implement change management interventions where necessary.
- Provide definition of roles, responsibilities, individual goals, and performance objectives for the team
- Set key performance indicators (KPIs) and provide regular performance feedback through a well-defined and implemented performance review program.
- Develop and implement a training plan to build and develop skills within the team.
- Performance management of resources in accordance with HR policy and legislation where necessary
- Actively participate in leadership team and develop skills of own team.
- Ways of Working and Collaboration
- Use a collaborative and solution-oriented approach within the Engagement & Internal Comms. function as well as with all the Global Expertise Verticals in Group HR
- Collaboration with Global Employee Experience for alignment of global communication and engagement strategies with local initiatives at MTN Uganda
- Collaboration with Regional Talent Partners for customizing and supporting implementation of global communication strategies at Opco.
- Collaboration with Business Talent Partners in driving alignment of key business communications with the established guidelines
- Supporting senior executives on drafting employee communications
- Collaboration with Business and HR leadership at MTN Uganda to embed engagement priorities of the organization.
- Collaboration with Global HR expertise verticals to ensure that global and MTN Uganda communication developed by HR expertise verticals is aligned to global content copyright principles and design standards.
- Identify and share best Practices with Business Leadership and Opcos for Internal Communications and Engagement Solutions
- Collaboration with relevant MTN Uganda Departments (e.g., MTN Uganda IT Team) required for implementing engagement platforms, technologies etc. in MTN Uganda.
- Collaboration with Group IT team and third-party technical teams for development of internal communication related channels and platforms
- Identify opportunities for improvement and internal / external best practice by continuous monitoring of internal and external environments.
- Assist in communication and engagement related transformational initiatives within Group HR Function, as applicable and drive the required change.
