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Digital Content Marketer

Pearl Rice
Kampala, Uganda

Salary rangeConfidential | Contract type: Permanent

You have 12 days left to apply for this job.

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Job Summary

Pearl Rice Ltd is an AgriBusiness Company that deals in the Production, Milling, Packing and selling of rice in Uganda and for Export.
We are looking for a self-driven and competent Digital Marketer to effectively manage the Company's digital assets in order to increase onine Brand awareness and consumer interations.

Responsibilities

  • Craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, website copy, eBooks, case studies, webinars, videos, presentations, speeches, and other content as needed
  • Contribute to social media postings and management of social media accounts and content calendar
  • Update web content, working with digital marketing, product marketing, and creative.
  • Work with product marketing and sales, develop content strategies and materials to support the sales cycle
  • Keep up with current industry trends and topics to ensure effective communications
  • Collaborate with product marketing to develop industry and role-based messaging
  • Copy edit and review content for messaging, style guidelines, brand consistency, and voice.
  • Coordinate with partners, thought leaders, and other third parties to produce high quality joint content programs
  • Develop a content strategy that supports developing thought leadership, driving awareness and traffic, nurturing sales, and closing deals.
  • Develop and maintain editorial calendars and content project plans; provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content
  • Build and track benchmarks for measuring success 
  • Implement new tools and processes for effective creation and measurement of content.
  • Ensure that all communications adhere to brand and communications standards and are written consistently. 
  • Provide accurate and timely project reporting on all content marketing activities
  • Working with digital marketing, develop and execute campaigns to drive engagement with content
  • Manage the website, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects
  • Direct  social media strategy
  • Manage social media presence to grow followers and engagement, particularly among influencers
What we are looking for
  • A Bachelor’s degree 
  • 3- 5 years of experience in marketing, communications, or writing-focused roles
  • Excellent written skills for online and print
  • Excellent communication and collaboration skills
  • Strong analytical capability
  • Proficiency with Microsoft Office required
  • Experience with Web Content Management Systems, HTML, Marketo, and Adobe Creative Cloud a plus
  • Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 3 years
Required languages: English (Spoken: fluent | Written: fluent)

Mandatory attachments

Please have a scan or photo of these documents ready when you start the application:

Self-prepared CV file - the employer wants to see a CV that you have prepared yourself
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