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Digital Marketer

Zalego Academy
Nairobi, Kenya

Salary rangeConfidential | Contract type: Fixed term

You have 3 days left to apply for this job.

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Job Summary

Do you want to do well while doing good?
StepWise is partnering with Zalego Academy to hire experienced heads of AI.
StepWise is making an impact by providing people with physical disabilities in the developing world with meaningful employment in the digital economy. Our highly motivated and skilled teams located in East Africa perform data processing tasks such as transcription and digitization, data labelling and annotation for machine learning and artificial intelligence data sets, and content moderation.
StepWise has offices in Austin, Texas and Nairobi, Kenya.
About the Job:
As a software developer at StepWise, you will work directly with our developer team and to develop new software features. To be successful, you must be equally comfortable interacting with business executives and diving into a detailed discussion with technical experts. You will work directly with the developer team to understand the needs of our customers and navigate the development and deployment of complex software features.
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Requirements
BSc degree in Computer Science, IT, BBIT, or a related subject
2 years of experience
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Experience in setting up and optimizing Google Adwords campaigns
Skills
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team to brainstorm new and innovative growth strategies.
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Oversee and manage all contests, giveaways, and other digital projects
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 2 years
Required languages: English (Spoken: fluent | Written: fluent)
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