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Digital Marketing Executive (Outskirts of Nairobi)

Salary rangeConfidential | Contract type: Permanent

You have 20 days left to apply for this job.

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Job Summary

Qualifications:
  • Bachelor’s degree in Marketing, Digital technologies, or relevant field.
  • 5 years of Proven working experience as a Digital Marketer or similar role.
  • Good knowledge of all different digital marketing channels: (Social media, Google AdWords and email campaigns and SEO/SEM)
  • Hands-on experience with Web analytics tools (e.g. Google Analytics) and CRM software.
  • Skills and experience in creative content writing.
  • Familiarity with web design & video marketing.
  • Analytical mindset and critical thinking.
  • Excellent interpersonal and communication skills.
  • Previous working experience within the Agriculture Industry-Optional.

Responsibilities

Key Responsibilities:
  • Assist the team in the development of the overall digital marketing strategy to build a lasting online connection with customers.
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Manage and maintain an online presence through owned media including website, mobile app, and email/CRM software.
  • Manage the creation of relevant and engaging digital content for publishing onto various online platforms.
  • Manage social media marketing campaigns on all Social media accounts (LinkedIn, Twitter, Facebook, YouTube.)
  • Manage digital advertising campaigns (SEM, Display, Social)
  • Manage online newsletters and promotional email campaigns and manage their distribution through various online channels.
  • Manage the website, keeping it up to date with relevant & creative content in line with metrics.
  • Conduct research on online market trends, brand’s audiences, competitors, and end-to-end consumer journey and provide suggestions for improvement.
  • Stay updated on emerging digital tools and platforms, trends, new technologies, and share insights with the marketing team.
  • Optimize the corporate website in collaboration with designers to improve user experience.
  • Prepare and manage a digital marketing campaign budgets in line with the overall.

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 5 years
Required languages: English (Spoken: fluent | Written: fluent)
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