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Digital Media And Content Specialist

Salary rangeConfidential | Contract type: Temporary

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Job Summary

The International Livestock Research Institute (ILRI) seeks to recruit a Digital Media and Content Specialist to be responsible for the execution of the institutes digital content strategy and produce content to support the delivery of ILRI’s purpose.
ILRI works to improve food and nutritional security and reduce poverty in developing countries through research for efficient, safe and sustainable use of livestock. It is the only one of 15 CGIAR research centres dedicated entirely to animal agriculture research for the developing world. Co-hosted by Kenya and Ethiopia, it has regional or country offices and projects in East, South and Southeast Asia as well as Central, East, Southern and West Africa.


Digital Content Production and Management:

  • Contribute to the development of integrated online content strategy and be responsible for the implementation of the same across a range of ILRI’s digital properties, including but not limited to ILRI website, project website, ILRI intranet and digital signage
  • Create compelling and insightful stories based on ILRI science
  • Create a content pipeline and work with communication embeds from across ILRI to identify story opportunities for internal/external communications and collaborate with the media and communications team to develop appropriate content for our digital properties.
  • Ensure the use of digital tools and social media for learning and collaboration
  • Ensure high-quality, effective web content from ILRI editorial sources that engages our audiences and supports our communications goals.
  • Oversee the collection, preparation and entering of digital assets (copy, photography, videos, etc.) into a CMS.
  • Work with the communications and web teams to create guidelines for submitting content to be displayed on the digital signage.
  • Curate events for the ILRI calendar and enlist submissions from a variety of programs and projects to ensure it represents a broad range of events across ILRI
  • Develop and execute a plan for displaying featured events on and other online channels for higher visibility such as etc.
  • Provide training, advice and guidance to ILRI researchers and CKM staff on use of social media to achieve outcomes and greater reach
Social Media Management:
  • Contribute to and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Oversee the curation and editing appropriate content to share across existing social media channels (Facebook, Twitter, YouTube, and LinkedIn) to increase engagement and reach.
  • Manage editorial calendar for specific social media channels.
  • Monitor social content (tweets, videos, blog posts, etc.) to identify potential story ideas, trends, sentiment, and evolving hot button issues, etc.
  • Analytics and Research:
  • Provide advice based on analysis of monitoring data so that ILRI’s social media becomes more intentional and targeted
  • Work with CKM team to set KPIs for web content; use metrics to evaluate effectiveness in meeting our goals; and adjust as needed to continually improve performance.
  • Monitor and evaluate social media activity, providing monthly, quarterly and annual reports to the Communications and Marketing team and to senior leadership.
  • Advise colleagues and other social media practitioners on the types of posts that engage audiences, promote sharing, and drive traffic to related ILRI websites.
  • Identify emerging areas of interest (e.g. new technologies, trends) and develop tactics for connecting them back to ILRI.

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 3 years
Required languages: English (Spoken: fluent | Written: fluent)
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