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SafeBoda   |   Nairobi, Kenya   |   Log in or register to see the closing date

Head of Customer Acquisition

  • Bachelor's degree
  • Sales, marketing, promotion
  • Manager (team leader)
  • Full Time
  • Permanent

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Job Summary

Our client is looking for a Head of Customer Acquisition to help ensure the company is the most innovative company in the transportation space in East Africa. The ideal candidate will have both strong marketing and customer acquisition experience and a start-up mentality. You will work closely with the senior management of the company and will play a pivotal role in shaping the company's future.


Responsibilities

  1. Deliver SafeBoda's customer acquisition strategy in Nairobi – help us grow!
  2. Proactively identify opportunities to grow SafeBoda's brand awareness, both online and offline,presence and with media outlets and assist in telling our story, working and work to enhance SafeBoda presence and appeal within in the city.
  3. Coordinate with C-level management on the strategy to acquire customers and build a great brand in the city.
  4. Design and develop cross-channel customer growth programs to improve activation, retention and loyalty. Specifically: ATL Media, PR & influencer marketing, Digital channels, Events, Additional revenue streams (B2B, Delivery etc)


General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Nairobi
Area of work: Sales, marketing, promotion
Seniority: Manager (team leader)

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 3 years
Required skills: Brand management; Business development; Content management; Marketing; Sales strategy; Digital content development and editing (social media, blogs, etc.); Market research, intelligence; Event management
Required languages: English (Spoken: fluent | Written: fluent)


SafeBoda

Transportation, logistics, storage

SafeBoda is a community of entrepreneurs and boda drivers working together to improve professional standards across the urban transportation industry in Africa. Our aim is to improve the industry for both drivers and passengers by increasing the number of safe trips taken per day and by making travel around cities convenient and stress-free


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Customer Acquisition Assistants