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Rose Avenue Consulting | Nairobi, Kenya | Log in or register to see the closing date
Head Of Marketing
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- Bachelor's degree
- Sales, marketing, promotion
- Senior manager (department head)
- Full Time
Our client, a Publishing Company, is a public limited liability company quoted in the NSE.In order to grow and achieve its vision, the company wishes to hire a Head of Marketing to be based in the Nairobi Office.Reporting to Chief Commercial Officer
Develop, manage and ensure the marketing strategy for both the parent company and the subsidiaries are in place.
Review the current marketing practices in the organization and enforce best practices in the industry.
Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns.
To develop and grow the Longhorn Brand – Achieve 85% brand recall rate
To ensure the efficient and optimal use of promotional material.
- Monitor, review and present marketing research and market intelligence reports.
Monitor, review and report all marketing activities.
- Managing launch campaigns for new products.
- Financial management of the marketing programs, including budget planning and resource allocation.
- Prepare the Marketing budget and forecasts for the fiscal year and ensure optimal use of the funds.
- Participate in stakeholder forums to build sustainable relationships for long term business growth.
To work together with the sales managers of Primary and Post Primary to achieve the sales target.
“Listen” to the trends of the market and direct the market research efforts of the company
Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
Define marketing strategies to support the company’s overall strategies and objectives
Develop a feasible marketing plan for the department and oversee its day-to-day implementation
General InformationSalary range
: Not specifiedAdditional information
: Not specifiedContract type
: PermanentJob type
: Full TimeLocation
: NairobiArea of work
: Sales, marketing, promotionSeniority
: Senior manager (department head)
Job RequirementsRequired education
: Bachelor's degreeRequired relevant work experience
: 5 yearsRequired skills
: Market research, intelligence; Budgeting, financial planning; Competitor and market analysis; Business strategy; Activation campaigns; Sales strategy; MarketingRequired languages:
English (Spoken: fluent | Written: fluent)
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