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Rose Avenue Consulting   |   Nairobi, Kenya   |   Log in or register to see the closing date

Head Of Marketing

  • Bachelor's degree
  • Sales, marketing, promotion
  • Senior manager (department head)
  • Full Time
  • Permanent
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Job Summary

Our client, a Publishing Company, is a public limited liability company quoted in the NSE.In order to grow and achieve its vision, the company wishes to hire a Head of Marketing to be based in the Nairobi Office.Reporting to Chief Commercial Officer


Responsibilities

  1. Develop, manage and ensure the marketing strategy for both the parent company and the subsidiaries are in place.
  2. Review the current marketing practices in the organization and enforce best practices in the industry.
  3. Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns.
  4. To develop and grow the Longhorn Brand – Achieve 85% brand recall rate
  5. To ensure the efficient and optimal use of promotional material.
  6. Monitor, review and present marketing research and market intelligence reports.
  7. Monitor, review and report all marketing activities.
  8. Managing launch campaigns for new products.
  9. Financial management of the marketing programs, including budget planning and resource allocation.
  10. Prepare the Marketing budget and forecasts for the fiscal year and ensure optimal use of the funds.
  11. Participate in stakeholder forums to build sustainable relationships for long term business growth.
  12. To work together with the sales managers of Primary and Post Primary to achieve the sales target.
  13. “Listen” to the trends of the market and direct the market research efforts of the company
  14. Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
  15. Define marketing strategies to support the company’s overall strategies and objectives
  16. Develop a feasible marketing plan for the department and oversee its day-to-day implementation


General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Nairobi
Area of work: Sales, marketing, promotion
Seniority: Senior manager (department head)

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 5 years
Required skills: Market research, intelligence; Budgeting, financial planning; Competitor and market analysis; Business strategy; Activation campaigns; Sales strategy; Marketing
Required languages: English (Spoken: fluent | Written: fluent)

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Rose Avenue Consulting

Consulting, business support, auditingCompany size: 20-50 people

Our value proposition lies in our ability to help businesses maximize revenue, generate growth and develop a sustainable competitive edge through our custom-made solutions. Together with our clients and partnering companies we address our clients most critical issues and challenges.


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