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Ministry of Agriculture, Animal Industry and Fisheries (Uganda)   |   Entebbe, Uganda   |   Log in or register to see the closing date

Market Development and Training Officer

  • Post-graduate education
  • Sales, marketing, promotion
  • Expert (non-managerial)
  • Full Time
  • Permanent
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Job Summary

The Ministry of Agriculture, Animal Industry and Fisheries received funding from the Islamic Development Bank (IDB) to support government of Uganda’s efforts to attain rice self-sufficiency through “Enhancing National Food Security through Increased Rice Production (ENRP) Project.” The project will contribute to the increase in production, marketing and consumption of rice for improved Nutrition, Food Security and Incomes in Uganda as well as support, build and strengthen the institutional and technical capacities, for sustained agricultural growth that contributes to the poverty alleviation and food security.

Job Summary:
The Market Development and Training Officer will be tasked with the coordination of community mobilization and Capacity Building and Institutional Development of the community, Farmer Groups for rice value chain.

Applicants should fill Public Service Commission (PSC) Form 3 (2008) here:, in triplicate and attach certified copies of academic certificates and testimonials, appointment letters as evidence of working experience and two referees, one of whom must be a current or previous employer and most recent passport photographs. Applications should be addressed to the Permanent Secretary, Ministry of Agriculture, Animal Industry and Fisheries, P.O. Box 102, Entebbe, and delivered to the Open Registry.


  1. Formulate and implement a business development plan for the Ugandan and Regional markets in consultation with the Project Coordinator to achieve business goals.
  2. Research the market and identify new business opportunities and develop a thorough product knowledge and local market business intelligence.
  3. Respond to queries regarding the project, rice quality, rice market in a timely manner.
  4. Identify high potential strategic partnerships in all sectors and link them with ENRP for future opportunities and relationships
  5. Develop an internal reports and documentation system.
  6. Actively participate in industry forums, relevant meetings and conferences as a representative of the ENRP.
  7. Engaging with non-implementing stakeholders who can help drive demand, such as government, development agencies, educational institutes, industry associations, corporate HR and more
  8. Advocating and networking to maintain a high personal profile within relevant circles and groups including attending/speaking at events
  9. Determine the training and capacity building needs of stakeholders especially farmers, and other stakeholders.
  10. Liaise with the Consultants and other PIU members in implementation of community mobilization, identification of stakeholders; assessment of irrigation needs, drumming-up community support for improved services, and irrigation and drainage awareness campaigns.
  11. Liaise with Busowa Coop Ltd, Ms. Pearl Rice Ltd. and Local Authorities in setting up Water User Associations Authorities and other organized farmer groups.
  12. Monitoring and providing support to Water User Associations and Private Partners in operation and management of the irrigation Schemes. Assist in compiling of monthly reports to the PIU/Directorate of Crop Resources
  13. Participate in documentation of experiences learnt in the sub-sector for use in the other Water for Agricultural Production sub-sector
  14. Promote Gender activities on the project in line with the agricultural sector gender and youth mainstreaming strategy.
  15. Spearhead the promotion of the Rice Value Chains in the Project locations.
  16. Develop and implement agribusiness plans in the project locations for building the capacities of beneficiaries and support transforming into economically viable legal entities such as Limited Liability Companies.
  17. Work with M&E unit and media to disseminate domestic and world market prices of Rice.
  18. Facilitate linkages of local farmers and farmer associations to public & private organizations, including financial institutions.
  19. Perform any other relevant duties as may be instructed by the Supervisor.

General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Entebbe
Area of work: Sales, marketing, promotion
Seniority: Expert (non-managerial)

Job Requirements

Required education: Post-graduate education
Required relevant work experience: 5 years
Required skills: Market research, intelligence; Business development; Partnerships; Training program planning; Documentation and record keeping; Agriculture and natural resources; Marketing
Required languages: English (Spoken: fluent | Written: fluent)

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Ministry of Agriculture, Animal Industry and Fisheries (Uganda)

GovernmentalCompany size: 1000+ people

The Ministry of Agriculture, Animal Industry and Fisheries consists of MAAIF headquarters and eight ‘semi-autonomous’ agencies. MAAIF HQ consists of two commodity-based Directorates (Animal Resources and Crop Resources) each with three Departments, two stand-alone Departments (for Planning and Finance and Administration) and three other specialist units. The agencies are NARO, NAADS, the Uganda Coffee Development Authority (UCDA), the Cotton Development Organisation (CDO), the PMA Secretariat, the Dairy Development Authority (DDA), the National Genetic Resource Information Centre and Data Bank (NAGRIC&DB), and the Coordinating Office for the Control of Trypanosomiasis in Uganda (COCTU). Each of these agencies, operating at both national and sub-national levels, is responsible for the execution of approved plans and resources in their budgets, leaving MAAIF HQ to concentrate on agricultural policy formulation, support and supervision (especially of Local Governments), sector planning, regulation, standard setting, quality assurance and sector monitoring and guidance. This structure dates back to the 1998 post-constitutional restructuring put in place in response to the legal and policy changes that followed the enactment of the Local Governments Act (1997). In a bid to further improve the structure, and in light of changes arising from the establishment of the PMA framework, a Core Functional Analysis of MAAIF was undertaken in 2001. This made clear the sub-optimal nature of the Ministry at that time and proposed a new structure. However, this was not implemented, largely because of lack of consensus within MAAIF and other key ministries. The result is that a structure which was judged inappropriately configured in 2002 is still in place now, as MAAIF gears up to address the major challenges ahead. The Ministry has responded already however, by mounting a number of studies to try to forge a way forward. In 2009, a MAAIF Restructuring Report (MRR) was submitted to the Ministry of Public Service (MoPS), recommending changes to the structure. In the course of the dialogue with MoPS, a further study (the Review of the MAAIF Restructuring and Reform Process, GoU, 2010) was undertaken and, following wide consultations with MAAIF stakeholders, and having regard to previous efforts at restructuring, the work developed a modified structure to the one proposed in MRR. Essentially this was based on a four Directorate structure with two new Directorates (Fisheries Resources and Policy, Planning and Support Services) being created. The proposals were presented at a MAAIF Restructuring Workshop on 4th February 2010 and the MAAIF Top Management team and the Development Partners (DPs) approved the proposed macro-structure. This will be described and elaborated in Programme 4 below, along with the plan for how to transition to this new structure.

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