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Market Research Officer

Burn
Kiambu, Kenya

Salary rangeConfidential | Contract type: Permanent

You have 24 days left to apply for this job.

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Job Summary

Desirable qualifications include:
  • Strong background in research-oriented fields e.g. statistics, operations research, economics, or a related field;
  • Wide knowledge and experience in planning and executing quantitative and qualitative research methodologies in all stages of product life cycle from product ideation to commercialization.
  • Data analysis ability & solid understanding of commercial business.
  • Good computer and analytics skills (MS 365, SPSS, Excel)
  • Good communication skills.
  • Ability to work collaboratively in an informal, collegial environment.
  • Ability to work effectively under deadlines.
Degree qualifications
  • Bachelor’s Degree

Responsibilities

The Employee shall have the following duties and responsibilities:
Spearhead and take ownership in the design and execution of research studies and projects
  • Create study plans.
  • Explore and develop new methodologies.
  • Lead in execution of the plans.
  • Oversee preparation of field activities (focus groups, field surveys, in-person interviews, home visits, phone calls)
  • Develop questionnaires and surveys
  • Plan logistics- identify and recruit participants, scope location, choose date, and arrange logistics.
Lead Field Activities
  • Conduct interviews in one-on-one and group settings
  • Document, record, and translate responses
  • Coordinate Research Assistant Contractors
  • Lead Home Visits
Conduct advance Data Analysis and Report Writing
  • Perform data cleaning of data entries
  • Analyse the data and feedback
  • Conduct statistical analysis
  • Write summary reports
Assist in evaluations of projects and studies
  • Help evaluate the nature and condition of projects and make useful suggestions to the MR team on best practices and strategies to apply in future project execution.
Play an active role relaying user feedback to relevant departments (design, sales, marketing, expansion etc)
  • Act as “Know Your Customer” MR representative- identify and act on both positive and negative performance trends to ensure attainment of performance targets.
  • Run point on all MR related questions for any New Product Development research needs.
  • Liaise closely with Design Team during new product development and improvement and the commercial and expansion during new market scoping, sales and marketing process.
  • Liaise closely with Commercial and New Markets Expansion team to fulfill the strategic MR needs of these departments.
  • Coordinate and facilitate identification of community-based organizations especially for projects that require large sample sizes and support from the local leaders.
  • Provide mentorship and supervision to research interns and assistants.

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 3 years
Required languages: English (Spoken: fluent | Written: fluent)
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