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Marketing Manager

BURN Manufacturing
Ruiru, Kenya

Salary rangeConfidential | Contract type: Permanent

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Job Summary

We are currently looking for a Marketing Manager who will be responsible for managing BURN’s corporate and product branding initiatives, and direct and oversee the implementation of BURN’s business-to-business and business-to-consumer marketing strategies and campaigns in Kenya.
Qualification
• 7+ years of business-to-consumer and/or business-to-business marketing experience, whether in a corporate or marketing agency environment, particularly in roles with consumer- or client-facing responsibilities

• Marketing experience in Kenya
• Superior writing, creativity and presentation skills
• Proven brand development experience
• Proven experience in strategizing, devising and executing original marketing programmes
• Marketing project implementation and management experience
• Budget and personnel management experience
• English language fluency and writing skills

Responsibilities

  • Strategy Development: In conjunction with the senior management team, as well as team members from the marketing and sales departments, devise marketing strategies and related tactical campaigns that support BURN’s branding and sales goals for the Kenyan marketplace. These corporate branding and product-specific marketing strategies will be designed to support BURN’s short- and long-term business plans. The strategies will be segmented and targeted to a broad range of business-to-business customers in BURN’s sales target channels (primarily retail, financial/microfinancing institutions and distributors), as well as end-user consumers throughout the country.

  • Marketing Programme:Implementation: Direct the development and implementation of above- and below-the-line marketing communications initiatives and campaigns in support of identified strategic needs. These creatively focused programmes currently encompass a broad range of marketing tactics, including advertising (radio, television, billboard, vehicle, wall branding signage), public relations, event marketing, social/online media, retail display/merchandising, brand ambassador, print and electronic collateral, e-newsletters and promotional advertising. Provide leadership and support to team members implementing these projects, including copywriting, editing and graphic direction. Manage external partners and budgets required for programme implementation, including creative development professionals, printers, advertising promotions firms and others, as needed.
  • Business Customer Engagement: In conjunction with the Senior Marketing Officer and Sales Department team members, engage with BURN’s Kenyan market distributor customers to devise marketing strategies and programmes which support mutually beneficial sales goals. Serve as BURN’s senior marketing representative with these customers.

  • Website: Oversee the content and design of BURN’s website which is project managed by the Communications Coordinator. Provide copywriting and graphic design direction to internal team members and external production vendors.
  • Graphic Design: Oversee the creative development of all graphics materials to ensure they consistently meet BURN’s branding standards and support applicable branding, awareness and sales objectives.
  • Personnel Management: Provide direction and leadership to Marketing Department team members and oversee the daily efforts of direct reports. Responsible for conducting personnel reviews and appraisals, and implementing all departmental human resource initiatives.
  • Department Budget Development/Monitoring and General Reporting: Create, manage and monitor the Kenyan marketing budget. Provide monthly and quarterly status/results reports to senior management, including reporting of departmental key performance indicator metrics.
  • Miscellaneous: Work in a team-based manner with BURN colleagues and provide professional support for other departmental initiatives as needed and assigned.

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 7 years
Required skills: Competitor and market analysis; Brand management; Digital content development and editing (social media, blogs, etc.); Activation campaigns; Graphic Design; Corporate communications; Marketing
Required languages: English (Spoken: fluent | Written: fluent)
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