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Marketing Manager

clinicPesa Ltd
Kampala, Uganda

Salary rangeConfidential | Contract type: Permanent

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Job Summary

clinicPesa is looking for a resilient, positive, determined Marketing Manager, who is ready to take the Organization forward in sales and customer experience.

Location: Soliz House, Lumumba Avenue Kampala Uganda
Reports to: Chief Operations Officer

The Marketing Manager will be responsible for managing the company's marketing initiatives with the ability to use market research
and analytics to direct marketing strategy and planning while overseeing the production of all
promotions, promotional materials, marketing campaigns and local sensitisation. Reports marketing and sales results to senior executives.

Responsibilities

  • Managing all marketing activities for the company within the marketing department.
  • Developing the marketing strategy for the company in line with company objectives. 
  • Co-ordinating marketing campaigns with sales activities in conjunction with the partners. 
  • Overseeing the company’s marketing budget. 
  • Creation and publication of all marketing material in line with marketing plans. 
  • Planning, innovating and implementing promotional campaigns. 
  • Manage and improve lead generation campaigns, measuring results. 
  • Overall responsibility for brand management and corporate identity. 
  • Monitor and report on effectiveness of marketing communications. 
  • Creating a strong brand presence. 
  • Working closely with design agencies and assisting with new product launches. 
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. 
  • Analysing potential strategic partner relationships for company marketing. 
Qualifications: 
  • BS/MS degree in marketing or a related field. 
  • 5+ years of achievement in selling products or services to low income earners or rural communities. 
  • Demonstrable experience in marketing together with the potential and attitude required to learn. 
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate. 
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook, Web Trends, etc). 
  • Experience in setting up and optimising Google Adwords campaigns. 
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. 
  • Up-to-date with the latest trends and best practices in online marketing and measurement.


Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 5 years
Required languages: English (Spoken: fluent | Written: fluent)

Mandatory attachments

Please have a scan or photo of these documents ready when you start the application:

Self-prepared CV file - the employer wants to see a CV that you have prepared yourself
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