Job verified by Fuzu

Jubilee Insurance KE   |   Nairobi, Kenya   |   Log in or register to see the closing date

Marketing Manager

  • Bachelor's degree
  • Accounting, finance, banking, insurance
  • Manager (team leader)
  • Full Time
  • Permanent
Click to apply

Job Summary

This position is responsible and accountable for creating demand and revenue generation through marketing strategies and initiatives that build, develop and enhance the Jubilee Insurance Company Kenya brand based on a deep understanding of different segmentation needs and by delivering relevant product propositions through strategic marketing initiatives, market intelligence, marketing campaigns and production promotion


Responsibilities

Strategy:

1. Leverage insights gained from customers, research on industry and economic trends and environmental information to draw up relevant brand and product marketing strategies
2. Drive, track and monitor key metrics to confirm achievement of marketing and product development plans and their contribution to the overall strategic business plan

Brand Building:
1. Create and continuously review the marketing strategy policy and approach
2. Enhance the organizations brand presence and build market dominance through Brand Awareness, Affinity and Recognition

Product Development:
1. Working with the relevant business lines to develop and launch products as per the approved business cases
2. Conduct regular product surveys in the industry as well as current customers and potential customers whilst analyzing business trends to advise the various business units on areas of product enhancement/improvement or product development opportunities
3. Develop a comprehensive product development methodology and process that includes research, scoping, concept testing, business analytics, market testing, system & operational integration and risk mitigation, regulatory compliance and final product commercialization with projected profit based model
4. Report on post-launch reviews of all products and services to assess market uptake against anticipated results as presented for each product launch/marketing activity

Product Training:
1. Develop comprehensive product manuals & train employees and business teams on Jubilee Insurance products

Finance, Budget & Forecasts:
1. Full responsibility for marketing budgets and forecasts
2. Development of marketing budgets whilst overseeing expenditure schedules, analyzing and advising on probable variance and taking
mitigation action to avoid budget variance


General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Nairobi
Area of work: Accounting, finance, banking, insurance
Seniority: Manager (team leader)

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 5 years
Required skills: Market research, intelligence; Budgeting, financial planning; Brand management; Business strategy; Product development; Marketing
Required languages: English (Spoken: fluent | Written: fluent)

Click to apply

Jubilee Insurance KE

Banking, microfinance, insuranceCompany size: 1000+ people

Jubilee Insurance was established in August 1937, as the first locally incorporated Insurance Company based in Mombasa in 1937. Jubilee Insurance has spread its sphere of influence throughout the region to become the largest Composite insurer in East Africa, handling Life, Pensions, general and Medical insurance. Today, Jubilee is the number one insurer in East Africa with over 450,000 clients. Jubilee Insurance has a network of offices in Kenya, Uganda, Tanzania, Burundi and Mauritius. It is the only ISO certified insurance group listed on the three East Africa stock exchanges – The Nairobi Securities Exchange (NSE), Dar es Salaam Stock Exchange and Uganda Securities Exchange. Its regional offices are highly rated on leadership, quality and risk management and have been awarded an AA- in Kenya and Uganda, and an A+ in Tanzania.


Other Jobs at Jubilee Insurance KE

Systems Analyst - CRM
Head of Digital
Business Analyst
Senior Accountant - Internal Controls & Quality Assurance
Senior Business Development Officer
View more jobs at
Jubilee Insurance KE