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Marketing Manager

SafeBoda
Nairobi, Kenya

Salary rangeConfidential | Contract type: Permanent

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Job Summary

Who we are

At the click of a button, SafeBoda provides a safe, more convenient, mobile-first transportation platform for Africa’s booming young population. On the high-frequency use of our transportation service, SafeBoda is providing value to consumers, our drivers, and passengers, with additional financial services, payments, and other on-demand services to keep Africa moving forward. Based in Nairobi, Kampala, Nigeria, and Barcelona, we are a venture-funded company that is already having a huge impact on millions of people in East Africa.

SafeBoda is looking for a Marketing Manager to lead marketing for key business lines at SafeBoda - this might include our food delivery, logistics, or rides verticals.

Responsibilities




  • Support SafeBoda’s customer acquisition strategy in Kenya – help us grow!
  • Proactively identify opportunities to grow SafeBoda’s brand awareness, both online and offline. Assist in telling our story, working to enhance and build SafeBoda presence and appeal in Kenya.
  • Support cross-channel customer growth programs. This may involve working on an activation or marketing campaign to drive acquisition, retention, and loyalty. Specifically: Media, Digital channels, PR & influencer marketing & events.

You should have
  • Have at least +3 years of professional experience, with strong knowledge of marketing, growth hacking, and branding.
  • Expert in digital marketing and managing multiple campaigns, understanding ROI and other key metrics. Understand the leading industry acquisition methods.
  • Experience running growth experiments across varied growth channels, including A/B tests, with a proven track record of decreasing cost of acquisition over time
  • Proven analytical, business planning, and management skills - exhibit the ability to navigate ambiguity, juggle multiple tasks, think independently, and problem solve like a boss.
  • Excellent storytelling skills - you’re a gifted writer with a strong creative eye - you’re able to tell the stories and create ads that you know will appeal to our customers and partners, and you do so in a compelling way to build our brand.
  • Analytical - be able to analyse data and marketing analytics to make informed investment decisions and to report on the effectiveness and efficiency of growth drivers - be confident using Excel or other tools to collect, analyse and present sets of data. Be comfortable presenting to senior stakeholders and being open to new ideas and feedback.
  • Strong academic performance with at a minimum a completed Bachelor/Undergraduate degree with excellent grades.
  • Be well connected, you know who the cool cats are and how to get our app in their hands.
  • Live the SafeBoda values, represent the company in everything you do and constantly fly the flag.
Benefits
  • Scale with a rapidly growing startup, with tons of opportunity for growth and impact
  • Contribute to our mission and work at our dynamic and fast-paced company in Africa
  • Competitive salary based on experience
  • Free SafeBoda transport
  • Free lunch every day

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 3 years
Required languages: English (Spoken: fluent | Written: fluent)

Mandatory attachments

Please have a scan or photo of these documents ready when you start the application:

Self-prepared CV file - the employer wants to see a CV that you have prepared yourself
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