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Marketing Managers

Britam Insurance
Nairobi, Kenya

Salary rangeConfidential | Contract type: Permanent

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Job Summary

The role holders (3) will be responsible for developing & implementing the Marketing Strategy and Plans for Britam's Life Assurance, General Insurance and Asset Management Companies.


  1. Manage and co-ordinate all marketing, advertising, PR, promotional activities for the respective business in line with the Group’s corporate marketing strategy;
  2. Responsible for the content on the Company’s website, including content development and continuous updating of the same, intranet and all digital platforms;
  3. Co-ordinate and support development new products and services in line with business needs;
  4. Support, facilitate, develop and implement the business’ strategic marketing plans;
  5. Develop promotion materials to assist the business in marketing activities in liaison with the approved advertising company/ Agency;
  6. Design and implement tactical marketing campaigns in liaison with all BU marketing managers & other commercial departmental heads on all marketing platforms and put in place robust measures that support effective evaluation of campaign success and tracking performance;
  7. Develop, articulate and manage strategic marketing programs to drive Single distribution all products;
  8. Preparation and management of the yearly marketing budgets for the business;
  9. Work with the Group Marketing division in creation and production of all marketing collateral such as brochures, profiles, reports, merchandise and advertising to ensure alignment with market needs.
  10. Implement effective marketing campaigns and communications through constant feedback from all channels of distribution.
  11. Identify potential and support strategic partner relationships for marketing;
  12. Facilitate sales by communicating the value proposition of the products to the sales team and develop the sales tools that support the selling process of products;
  13. Participate in product launches  -  plan the launch of new products, releases and manage the cross-functional implementation of the plan;
  14. Participate in the development and rationalization new products in liaison with the Marketing, business units and actuarial department.

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 7 years
Required skills: Market research, intelligence; Brand management; Content management; Activation campaigns; Product development; Marketing
Required languages: English (Spoken: fluent | Written: fluent)
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