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Marketing Operations Manager

Vivo Energy Kenya
Nairobi, Kenya

Salary range: Confidential | Contract type: Permanent

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Job Summary

Job Knowledge, Skills & Experiences:
  • Category knowledge in Analysis, financial processes and marketing intelligence
  • Generating Insights
  • Strategic Marketing & Planning
  • Good understanding of the contracts and procurement process.
  • Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
  • Strong presentation and writing skills.
  • Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
  • One must possess strong interpersonal skills and is a relationship builder.
  • Must have a style that promotes respect, credibility and trust throughout the organization.
  • Must be a business leader and a calculated risk taker.
  • Strong project management skills.
  • Strategic thinker and creative marketer.
  • Results oriented and self-motivated.
  • Excellent written and verbal communication skills.
  • Strong Leadership skills.

Responsibilities

Principal Accountabilities:
Brand Excellence
  • Responsible for the training of all staff on the Shell brand
  • Execute 100% compliance of Shell RVIE brand standards at all Shell stations i.e. both engineering related and branding
  • Track and report Shell brand –Kenya, brand health scores
Implementation of marketing campaigns
  • Ensuring all suppliers have a signed off list of deliverables
  • Developing a Gannt chart OR a project plan, together with the brand manager
  • Hold meetings with all stakeholders for effective execution of the plan.
  • Anticipate and Communicate any changes that will affect the outcome of the project.
Management of OPEX & SP&A budgets
  • Set-up relevant structures & processes to enable efficient management of the budgets.
  • Track on a monthly basis the expenses incurred in the two budgets and share reports, give feedback and reallocate amounts to the correct accounts where necessary.
  • Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives.
  • Plan and manage the marketing budget for the OU
  • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
  • Participating in negotiations to ensure value money on the budgets.
  • Track the payments and accruals of SP&A, to suppliers.
  • Participate in Supplier Management & Partnerships
Marketing Reports
  • Develop and monitor all reports that the department is to provide. Track the reports schedule regularly to ensure 100% delivery.
  • Create and share monthly reports to the Country Marketing Manager that will include but not limited to OPEX, SP&A, BPF and Industry Insights.
  • Periodically share market intelligence reports from agencies such as IPSOS
  • Works closely with other portfolios in the department in sharing the Business Review meeting monthly report and take part in the performance and planning meeting.
  • Compile quarterly market share report and share to the business with insights.
  • Manage the Brand Protection fund to ensure we meet the group target and send quarterly reports to SBI.
  • Share competitor analysis reports for the Kenyan market that will assist in developing plans or changing strategy.
  • Manage and evaluate the ROI process for each campaign
  • Maintain marketing records
Payments and accruals
  • Develop systems and processes that will create a flow in the payment process and accountability.
  • Manages payments on a day to day activities associated with the marketing departments to ensure that payments for work done are paid off within required period.
  • Works in-sync with internal stakeholders in the financial process to remove any gaps that will stimulate inefficiency in the payment process.
  • Manage all payment details for the department including quotations and rate cards that will assist in the process.
  • Send accrual reports to the finance department at the end of every month so as to accrue payments that were not paid off in the previous months.
Supplier Management & Partnerships
  • Once a supplier has been firmed up, handle and develop the marketing supplier contracts.
  • Manages suppliers by taking them through the company’s HSSE policies, financial processes, providing a checklist based on the agreement and managing the deliverables.
  • Takes lead in negotiations of tenders and supplier partnerships. This will be done through working hand-in-hand with the Contracts & Procurement department.
  • In-Charge of conducting supplier quarterly reviews.
  • Manage partnerships and take part in all the necessary activities.
  • Media planning: Develop and execute the media plan for all marketing. This includes digital, billboards, station branding and long term radio adverts
Key Challenges:
  • The individual needs to work closely with internal and external stakeholders to ensure the department operates efficiently.
  • An intensive role, which requires many hours in the office and out of office. Travelling is also part of this role.
  • Will need to work effectively with internal staff and with other VE staff.
  • Manage financial processes and ensure implementation of programs.
  • Driving differentiation, identifying and exploiting ways to increase brand value.

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 7 years
Required languages: English (Spoken: fluent | Written: fluent)
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