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Referral Marketing Manager

KOKO Networks Ltd
Nairobi, Kenya

Salary rangeConfidential | Contract type: Permanent

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Job Summary

As the Referral Marketing Manager, you will execute growth tests, partner channel and funnel analysis, insight mining and creative development. Additionally, this role will implement scalable co-marketing solutions with a wide variety of partners, and support the business development team in marketing efforts.

Responsibilities

  1. Build growth marketing programs and systems from scratch, cutting across user acquisition, onboarding and retention, while partnering closely with product and developer relations teams
  2. Design, execute, and track all direct marketing campaigns in partnership with cross-functional teams, using channels such as paid online/offline media, email, app push notifications, promotions etc. to influence user behavior
  3. Source and directly manage new external vendors and systems as needed to meet growth needs and processes
  4. Collaborate with business partnerships team to strategize and collaborate on partnerships
  5. Use laser focus on data, experimentation, and analytics to uncover key business insights and opportunities for scalable growth

Expectations & Requirements:
  1. BA/BS degree or equivalent practical experience
  2. 6+ years of industry experience in growth marketing, email marketing, market research, messaging, positioning, branding, creative development and campaign execution
  3. Experience planning and rolling out large-scale/global marketing campaigns
  4. Familiarity with a full spectrum of growth marketing tactics and systems, including online/offline campaign management, email and mobile marketing, marketing automation or CRM tools, customer data infrastructure, and data analytics tools
  5. Ability to craft growth marketing strategy from scratch, flexing across both short and long-term needs, and moving deftly between both strategy and detailed execution
  6. Demonstrated ability to use insights and data to inform strategies, improve results and drive innovative thinking
  7. Ability to work and thrive in a fast-paced and high-pressure environment
  8. Team player with effective ability to collaborate and consult effectively across functions

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 5 years
Required skills: Market research, intelligence; Customer support, CRM systems; Marketing
Required languages: English (Spoken: fluent | Written: fluent)
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