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Sales Activation Manager

BURN Manufacturing
Ruiru, Kenya

Salary rangeConfidential | Contract type: Permanent

You have 1 days left to apply for this job.

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Job Summary

We are seeking a Sales Activation Manager to manage our activation teams across the country. He/she will be a key member of the Sales team and will work closely with the Kenya Country Director.


The employee’s duties and responsibilities shall include, but not be limited to, the following:
Staff Management: Ensure 15-30 sales Kenya sales activators arrive at work in a timely manner, are well presented, and ready for work. Oversee sales activators commissions, work schedule, develop & report KPI’s, and training.
Hire/Fire: Hire and fire sales activators. Discipline & reward activators as needed.
Training & Coaching: Train sales activators so they have a thorough understanding of the BURN products he/she sells and are highly motivated for activations. Train regional managers to motivate and educate their local team’s members for sales and distributor support. Train on products, value proposition, selling techniques.
Scheduling: Determine activation schedule by sales channel, locations, day, and times. Manage activator schedules in Nairobi. Oversee activators schedules by regional office.
Event Planning: Ensure that all required permits, food, cooking equipment, marketing material, etc. are planned for and ready for the sales activations on a daily basis and monthly OTG events (tied to radio, conferences, farm shows, etc.). Work with and manage our celebrity ambassador at marketing & OTG events.
Strategy: Drive activation strategy across Kenya to grow sales/channels/specific distributors; help launch new products through activated sales; help develop activation strategy that will help grow new sales channels.
Reporting: Oversee weekly reports on Activator sales Nationally. Oversee and perform other reporting like commissions, sales data, KPI’s, reporting on strategic initiatives.
Measurement & Analysis:Measure and analyse ROI of activations; sales volumes by sales channel, distributor, and location; and additional metrics for success. Measure and analyse individual activator performance vs. KPI’s. •
Professional Development: Attend trainings and meetings in BURN office as requested. Help develop regional managers into good managers of local activator staff.
Desired Experience:
  • 5 years on the ground sales / activation team management experience.
  • A university degree.
  • 5 years experienced on sales reporting and managing a budget.
  • In depth knowledge of Kenya’s retail channel.
  • Strong oral and written communication skills, Swahili and English fluency mandatory.
  • Enthusiasm, creativity, and a desire to ‘sell for good’.

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 5 years
Required languages: Swahili (Spoken: fluent | Written: fluent)English (Spoken: fluent | Written: fluent),

Mandatory attachments

Please have a scan or photo of these documents ready when you start the application:

Self-prepared CV file - the employer wants to see a CV that you have prepared yourself
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