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deepAfrica.com   |   Thika, Kenya   |   Log in or register to see the closing date

Social Media Manager

  • Bachelor's degree
  • Sales, marketing, promotion
  • Manager (team leader)
  • Full Time
  • Permanent

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Job Summary

Manage DeepAfrica’s social media platforms.
2. Development of Brand Awareness and Online Reputation all published content (Images, Video and Written Contents).
3. Search Engine Optimization (SEO) and generation of inbound traffic.
4. Cultivation of Leads and Sales.
5. Engage with current and future customers on a daily basis with the ultimate goal of achieving a high conversion rate.
6. Communicating about the deepAfrica.com Brand to highlight the Purpose for
our Business.7. Manage social media pages for DeepAfrica clients.


To Implement a Content Editorial Calendar to manage Content and Plan Specific, Timely Marketing Campaigns
Develop and Implement a Strategic Plan/ Social Media Marketing Plan for 2017: The Strategy will include the following
Plan for Brand Development
Identification of the Target Customers and a Plan to Appeal and Impact the Various Groups
Clear Objectives
Plan for Developing High Quality Visual Designs: The designs should be consistent, compelling and should get the point across. The Social Media Manager will also oversee design process (Facebook Timeline Cover, Profile Picture, Advertisements, Landing Pages, Twitter Profile Image and Cover Photo, Instagram Profile Picture etc)
Budget for Effective Social Media Campaigns
Engagement Plan: Responding to Issues, getting Feedback from the Audience and How to efficiently sell Online
A monitoring and Evaluation Process to Determine the Key Performance Indicators (KPI’s) that matter the mostThe KPI’s to determine Return on Investment will include

  1. Audience Growth
  2. Audience Profile
  3. Audience Engagement
  4. Content Reach
  5. Engagement by Content Type
  6. Leads
  7. Response Rate and Quality
  8. Negative Feedback and Its Management
  9. Develop the Social Media Product For Client Acquisition
  10. Develop Progress Reports
  11. Monitor trends in social media tools, applications, channels, design and strategy
  12. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  13. Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  14. Offer Insight into Related Product Development

General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Thika
Area of work: Sales, marketing, promotion
Seniority: Manager (team leader)

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 2 years
Required skills: Brand management; Social media marketing; Search engine optimization (SEO); Digital content development and editing (social media, blogs, etc.); Social media usage (Facebook, Twitter, etc.)
Required languages: English (Spoken: fluent | Written: fluent)