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deepAfrica.com   |   Thika, Kenya   |   Log in or register to see the closing date

Social Media Manager

  • Diploma, Associate's degree
  • Sales, marketing, promotion
  • Experienced (senior worker)
  • Full Time
  • Permanent
Click to apply

Job Summary


Social Media is rapidly becoming one of the main agents of business growth and development in this century. The crucial role that social media plays in our organizations today has inspired and instigated new ways of thinking, innovative designs and a more interactive approach to client relations and the social life of a brand. With this in mind, we are looking to work with a dynamic individual with core understanding of social media trends, technologies and the ability to develop strategies that work for organizational growth.


Responsibilities


  1. Perform research on current benchmark trends and audience preferences and develop sound content strategies for internal and external assets. This will also include the ability to map out a comprehensive social media plan and drive strategies that are proven by testing and metrics.
  2. Design and implement social media strategy to align with business goals
  3. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  4. Contribute to the development of the product and collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
  5. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  6. Oversee social media accounts’ design and develop a monthly content strategy
  7. Ability to set clear goals for ROI with clear metrics of evaluation
  8. Development of a work plan to enhance deepAfrica.com’s brand awareness and online reputation
  9. Creation and generation of leads
  10. Suggest and implement new features to develop brand awareness, like promotions and competitions
  11. Stay up-to-date with current technologies and trends in social media, design tools and applications
  12. Analyze key metrics and tweak strategy as needed.
  13. Online reputation management on social media platforms
  14. Working knowledge of SEO and Google Analytics and ability to create online advertisements


General Information

Salary rangeNot specified
Additional informationNot specified
Contract type: Permanent
Job type: Full Time
Location: Thika
Area of work: Sales, marketing, promotion
Seniority: Experienced (senior worker)

Job Requirements

Required education: Diploma, Associate's degree
Required relevant work experience: 2 years
Required skills: Brand management; Social media marketing; Search engine optimization (SEO); Digital content development and editing (social media, blogs, etc.); Copywriting
Required languages: English (Spoken: fluent | Written: fluent)

Click to apply