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Trade Marketing Manager

Mabati Rolling Mills
Nairobi, Kenya

Salary rangeConfidential | Contract type: Permanent

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Job Summary

Mabati Rolling Mills Limited (MRM) is the largest company within the Safal Group, and was its founding operation, commencing in 1962 at Mariakani, near Mombasa Kenya. MRM was the first company in Africa to produce coated steel using a patented Aluminium-Zinc alloy recognised as the leading technology worldwide to deliver superior service life to steel.

At MRM, we are on a new journey of growth, building on our most formidable assets: our brands, our unrivaled distribution system and the strong commitment of our management and employees. Our journey focuses on leveraging these strengths to become a truly employer of choice.

We are seeking to recruit a Trade Marketing Manager, reporting to The Head of Marketing. The ideal candidate should be commercial minded and demonstrate the ability to lead. He/ she must also have the ability to work independently with minimal supervision, demonstrate high intergrity and professional ethics and make decisions on the role in a prudent manner.

Overall Purpose of the Job
Responsible for executing the trade marketing strategies across key channels, manage the 4P’s and develop channel strategies for MRM.

  • At least 10 years of Proven experience in a Trade Marketing and commercial strategy role or both or National accounts management
  • At least 6 years management experience and/or in a similar position
  • A degree in Business Administration or an equivalent degree


  • Create trade marketing plans and allocate the A&P budget across all channels and products
  • Segment the customer base and work closely with the sales team to optimize channel strategies and maximize ROI
  • Work closely with the marketing team to commercialize brand plans
  • Drive brand awareness across various categories and products on trade
  • Execute the trade marketing plans across regions
  • Attend and present at trade shows and events on behalf of the business
  • Coordinate the creation and delivery of marketing materials and content
  • Manage and motivate the trade marketing officers
  • Report on data and industry trends relating to competition
  • Review post-mortems to refine and inform future promotional programs
  • Monitor competitive activity to refine strategy and preserve market share
  • Develop and maintain master promotional calendar to track activity across all channels to prevent conflicts and drive revenue.
  • Oversee specific retail and distributor loyalty program developments and implementation across channels

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 10 years
Required skills: Competitor and market analysis; Strategizing; Brand management; Business strategy; Trade fair promotion; Marketing
Required languages: English (Spoken: fluent | Written: fluent)
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