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Closing: Aug 12, 2022

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Published: Jul 25, 2022 (18 days ago)

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Job Summary

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We are looking for Brand Managers who will be responsible for creating brand awareness. This could be by designing promotional activities to drive the desired message for our company's major products or by increasing the share of shelves for our brands.


Responsibilities

We are looking for Brand Managers who will be responsible for creating brand awareness. This could be by designing promotional activities to drive the desired message for our company's major products or by increasing the share of shelves for our brands.


Responsibilities

Key Points, however not limited to,

  • Analyze brand positioning and consumer insights

  • Shape and communicate our vision and mission

  • Translate brand elements into plans and go-to-market strategies

  • Lead creative development to motivate the target audience to “take action”

  • Establish performance specifications, cost and price parameters, market applications and sales estimates

  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs

  • Monitor market trends, research consumer markets and competitors’ activities

  • Oversee new and ongoing marketing and advertising activities

  • Monitor product distribution and consumer reactions

  • Devise innovative growth strategies

  • Align the company around the brand’s direction, choices and tactics

Requirements

  • Proven working experience as brand manager or Associate Brand Manager in the FMCG Industry Is preferred.

  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives

  • Experience in identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Strong analytical skills partnered with a creative mind

  • Data-driven thinking and an affinity for numbers

  • Outstanding communication skills

  • Up-to-date with the latest trends and marketing best practices In the Industry

  • Degree in marketing or a related field


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