Category Manager

The Person:

• Relevant Marketing / Business degree
  
• At least 5 years’ experience in a brand marketing related role preferably within manufacturing industry.
  
• Post graduate qualification in marketing.
  
• Membership of relevant professional bodies e.g. MSK, CIM etc
  
• Business management and brand development experience
  
• Category Planning skills
  
• Brand Launch / Brand relaunch project plan management skills
  
• Sales experience will be an advantage.
  
• Teamwork and solutions-oriented
  
• Data analytics capabilities
  
• Demonstrated ability to work under pressure.
  
• Possess good verbal and written communication skills
  
• Active listening and attention to detail
  

The Person:

• Relevant Marketing / Business degree
  
• At least 5 years’ experience in a brand marketing related role preferably within manufacturing industry.
  
• Post graduate qualification in marketing.
  
• Membership of relevant professional bodies e.g. MSK, CIM etc
  
• Business management and brand development experience
  
• Category Planning skills
  
• Brand Launch / Brand relaunch project plan management skills
  
• Sales experience will be an advantage.
  
• Teamwork and solutions-oriented
  
• Data analytics capabilities
  
• Demonstrated ability to work under pressure.
  
• Possess good verbal and written communication skills
  
• Active listening and attention to detail
  

• Developing and executing the Category’s marketing strategies and plans.
  
• Develop robust initiatives, including digital to drive the category by being able to link the marketing agenda to the category/ brand growth in terms of market share, revenues, volumes and portfolio contribution to the total business.
  
• Translate marketing & category plan into activities that optimize commercial opportunities.
  
• Driving the category’s brand pricing by understanding the competitive landscape, own category margin levels and drivers.
  
• Providing resourceful insights that will help the business in understanding the market through trade visits, liaison with on-ground teams, market intelligence seeking, analysis of sales and research data to determine product and market requirements for existing and future products.
  
• Scan the markets and identify opportunities that bring about product renovation, pricing strategy review, competitor analysis and customer/channel specific needs.
  
• Identifying new opportunities for category growth in relation to existing and new products, segments, geographies etc.
  
• Deliver market and customer knowledge driven input into products innovation projects and brand planning to ensure requirements of categories will be met in the future.
  
• Managing of the allocated marketing budgets within agreed targets and aligned with customer advertising activities.
  
• Have oversight and clarity of the status of all category assets e.g. marketing artworks, model usage rights, product labels repositories & approval status.
  
• Work closely with the unit heads, product development and sales teams to stay abreast of operational capabilities and utilize them as marketing resources as appropriate.
  
• Monitoring competitor strategies, activities and feeding the information to the business leadership for tactical plans to grow the categories.
  
• Regular performance tracking, preferably weekly, and compilation of a report on the same which is circulated to the respective stakeholders.
  
• Close out all campaigns/promotions with reports that clearly articulates if the objectives have been met.
  
• Liaise with Procurement to ensure correct specification and ordering of merchandise and suppliers sourcing in accordance to budget and business needs while maximizing savings through effective negotiations with service providers.