Content Growth Manager

Must have technical / professional qualifications:

• A Bachelor’s degree in Business Management: Accounting Economics, Commerce, and Finance or related fields.
  
• MBA or a Master’s degree in a business field is desirable
  
• +5 years hands experience in Sales and Marketing in a highly competitive commercial environment.
  
• Possess certifications in agile practices and good experience with at least one requirements tracking tool like Jira, Confluence and collaborative tools 
  

Must have technical / professional qualifications:

• A Bachelor’s degree in Business Management: Accounting Economics, Commerce, and Finance or related fields.
  
• MBA or a Master’s degree in a business field is desirable
  
• +5 years hands experience in Sales and Marketing in a highly competitive commercial environment.
  
• Possess certifications in agile practices and good experience with at least one requirements tracking tool like Jira, Confluence and collaborative tools 
  

• The Growth Manager is accountable as a business leader for achievement of the new growth content business financial and strategic outcomes.
  
• Actively participate in developing the Content Business commercial strategy (and its continuous iteration) that defines the short-term and long-term plans that leverage on Information, Technology, Content Partners and Digitization capabilities for the business.
  
• Lead the definition and execution of the business models, products and Go-To-Market (GTM)/Distribution strategies for the content business.
  
• Structure the Consumer segment outcomes and prioritize their execution, ensuring stakeholders are aligned and all organization resources are mobilized for the achievement of the intended value.
  
• Own consumer growth strategy to drive growth, maximize immediate and long-term ROMI and inform our customer-facing experience across acquisition and retention
  
• Engage Key customers and industry stakeholders e.g. content partners, Artists to execute programs that increase growth and deepen product penetration and adoption.
  
• Responsible for defining and tracking Objective Key Results (OKRs) and KPIs as part of the quarterly business review (QBR) process.
  
• Participates in the sprint planning to reaffirm priorities and clarify requirements.
  
• Pre and Post launch design and implement optimization tests across our end-to-end customer funnel.
  
• Leverage insights from data to design targeted lifestyle retention and loyalty programs to sustain usage performance and mitigate churn
  
• Engages stakeholders and senior leaders regularly on all aspects of the content business for communications and decision-making.