Closing: Mar 8, 2023
This position has expiredPublished: Feb 15, 2023 (2 months ago)
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Job Summary
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The Digital Marketing & Communications Manager will combine both digital marketing and communications responsibilities in contribution to Angaza’s overarching marketing and communications strategy.
Required Skills & Experience (Must Have)
- Minimum of 5 years of digital marketing and/or communications experience in a B2C environment in Kenya.
- Experience must include managing social media channels.
- Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required.
Other
- Experience with managing creative and media vendors.
- Familiarity with engaging ‘Bottom of Pyramid’ customers.
- Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done.
- Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences.
- Strong project management and demonstrable experience leading complex projects from start to finish.
- Coursework or certification in digital marketing a strong plus.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field.
Responsibilities
The Digital Marketing & Communications Manager will combine both digital marketing and communications responsibilities in contribution to Angaza’s overarching marketing and communications strategy.
Required Skills & Experience (Must Have)
- Minimum of 5 years of digital marketing and/or communications experience in a B2C environment in Kenya.
- Experience must include managing social media channels.
- Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required.
Other
- Experience with managing creative and media vendors.
- Familiarity with engaging ‘Bottom of Pyramid’ customers.
- Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done.
- Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences.
- Strong project management and demonstrable experience leading complex projects from start to finish.
- Coursework or certification in digital marketing a strong plus.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field.
- Develop relevant content and oversee the design and deployment for multiple Angaza digital platforms, such as websites, newsletters, blogs, email marketing, product descriptions, videos, etc.
- Create content for and manage Angaza’s corporate and product social media channels.
- Oversee the development and implementation of digital marketing campaigns (including web, SEO/SEM, social media and display advertising) campaigns to effectively promote Angaza services and solutions, including setting key KPIs and measuring performance against them to determine ROI.
- Support the preparation of press materials (press releases, Q&As, blog articles etc.) and follow up on PR opportunities for Angaza.
- Support the development and production of creative digital assets for web and social media.
- Capture customer & partner testimonials and script them into relevant impact stories, then oversee the production of video content if necessary.
- Support in the planning and execution of Angaza events and conference participation.
- Manage relationship with relevant external vendors (PR agencies, marketing agencies, production agencies, event coordinators, etc).
- Identify latest and relevant digital marketing trends to enhance Angaza’s digital footprint.
- Support marketing team in other activities & initiatives that may be assigned by the Manager.
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