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Closing: Sep 1, 2022

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Published: Aug 4, 2022 (11 days ago)

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Job Summary

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Job Purpose

We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels for all our paid campaigns.


Responsibilities

Job Purpose

We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels for all our paid campaigns.


  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

  • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.

  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.

  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

  • Be a problem solver and keen on reporting data frequently to the leadership team.

Requirements:

  • BA/BS or equivalent working experience.

  • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Ads), retargeting, social network advertising (Facebook, Twitter, LinkedIn, TikTok, YouTube Ads and more), and relevant content distribution and placement networks.

  • Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.

  • Experience handling marketing budgets (both small and large) and forecasting/reporting result

  • Experienced with A/B testing.




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