• Educated to a graduate level
  

• Worked as a distribution / sales representative for a period of 2 years.
  

Knowledge Required:

• Product and market
  

• Supply chain and trade marketing principles
  

• Legislation and regulations on alcohol
  

• Marketing standards
  

• Educated to a graduate level
  

• Worked as a distribution / sales representative for a period of 2 years.
  

Knowledge Required:

• Product and market
  

• Supply chain and trade marketing principles
  

• Legislation and regulations on alcohol
  

• Marketing standards
  

• Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.
  

• Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.
  

• Ensure that price is in line with the company strategy
  

• Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands.
  

• Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed.
  

• Build loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialized advice and fair trade.
  

• Maintain accurate and relevant outlet information.
  

• To constantly monitor the achievement of yearly/cycle objectives through accurate reporting and feedback.
  

• Encourage adult consumers and retailers to buy EABL's brands and strengthen brand loyalty.
  

• Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.