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Home Appliances Product Marketer

Closing: Jul 17, 2024

This position has expired

Published: Jul 4, 2024 (21 days ago)

Job Requirements

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Work experience:

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Job Summary

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Qualifications:

  • Bachelor’s degree in Business Administration, or a related field
  • At least 5-10 years in Marketing or experience to drive projects, managing and building new relationships with internal and external partners, and building team spirit.
  • Excellent written and verbal communication skills (Direct communication with Key Account Managers and Customers ) in order to be the center point of all BU related communications.
  • Experience with launching new products, demonstrating i.e. leading and providing direction to people from sales, supply chain and marketing.
  • A creative problem solver and sound analytical skills and sound judgement.
  • Adaptability, flexibility and resilience, ability to work in a constantly changing environment.


Responsibilities

Qualifications:

  • Bachelor’s degree in Business Administration, or a related field
  • At least 5-10 years in Marketing or experience to drive projects, managing and building new relationships with internal and external partners, and building team spirit.
  • Excellent written and verbal communication skills (Direct communication with Key Account Managers and Customers ) in order to be the center point of all BU related communications.
  • Experience with launching new products, demonstrating i.e. leading and providing direction to people from sales, supply chain and marketing.
  • A creative problem solver and sound analytical skills and sound judgement.
  • Adaptability, flexibility and resilience, ability to work in a constantly changing environment.


  • Oversee launch of new products, advertising campaigns, and monitor sales performance to effectively market assigned LG products/services and LG Brand.
  • Monitor, analyze and evaluate domestic and international market trends, consumer behavior and competitor activity to identify marketing opportunities for the LG brand, product and service.
  • Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for LG product and service that are effective and appropriate for the target audience
  • Provide brand guideline direction to each business unit marketing activities
  • Handle all RHQ & HQ marketing communications requirements and requests
  • Review and update LG monthly marketing moving plan and strategic fund
  • Provide timely, executable and measurable go to market plan with clear insights into business, market risks and opportunities to the top management.
  • Identify and drive Marketing initiatives to continuously improve performance, process and reporting tools.
  • KPI setting and performance tracking, forecasting and market simulations, driving process improvements and data based strategic decision making, close cross functional collaboration with stakeholders in product sale.
  • Ensure proper brand message is delivered in all materials distributed across region.
  • Participate in the design and execution of the marketing strategy with regular and periodic tracking and reporting.
  • Be a go to market point person to drive marketing strategy partnering with leadership cross functional teams.


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