CLOSED FOR APPLICATIONS
M - Pesa Africa – Public Relations & Communications Manager
Closing: Mar 14, 2023
This position has expiredPublished: Mar 2, 2023 (23 days ago)
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Job Summary
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Job Qualifications:
- Bachelor’s degree in Marketing or related field; Master’s Degree preferred
- Over 7 years of relevant experience, at least 3 of which must have been in Management, preferably in a Communications company
- Success in Crisis Communication and Online Brand Reputation management
- Strategic development of Executive Communications
- Content Management
Responsibilities
Job Qualifications:
- Bachelor’s degree in Marketing or related field; Master’s Degree preferred
- Over 7 years of relevant experience, at least 3 of which must have been in Management, preferably in a Communications company
- Success in Crisis Communication and Online Brand Reputation management
- Strategic development of Executive Communications
- Content Management
- Develop a PR strategy and lead day to day communication against the strategy for M-PESA Africa and Safaricom's M-Pesa;
- Develop and implement an external communication strategy for M-PESA Africa;
- Advise on best practices, identifying key priorities, balancing stakeholder expectations and needs with resources available to deliver effective PR strategy communications;
- Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and educating staff members, in addition to developing an executive messaging guidebook;
- Work towards building a positive company image with all internal audiences and externally via channels such as LinkedIn, the MPA Website and Social Media;
- Work with the Safaricom's PR team to support and enhance communication strategies for Safaricom M-Pesa, including crisis communication, digital strategies and TV, radio and newspaper communication strategies;
- Work together with the M-Pesa Africa's Brand team on internal and external communication strategies including brand awareness and amplification;
- Proactively develop and provide strategic thought leadership for both internal and external audiences in the areas of; Digital assets, Social media, Crisis communications, and Internal / external corporate publications;
- Develop and implement a strategic online reputation management plan for the brand to give the company a respected, consistent and well projected voice in the online community;
- Optimize and standardize processes to drive maximum value from online engagement and implement new technology enchantments;
- Analyze communication effectiveness and revise the appropriately planned communication strategies;
- Proactively provide communication program results to the clients and make use of metrics to inform further communication projects.

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