Marketing Manager

Introduction

Designed by a team of highly skilled local and international multi award-winning design firms, our hotel is a game changer in the East African hospitality market. The 5-star hotel is based in Runda, Off Northern Bypass Road spreading over 8 acres.

The new luxury hotel features the highest standard, exquisitely designed: 211 guest rooms, an array of restaurants & bars, nightclub, swimming pool, gym & spa, events’ garden as well as extensive MICE facilities to cater for over 2,000 guests.

Beyond design, the hotel also aims to take customer centricity & employee satisfaction to a new level in the industry. Glee Nairobi is due to open soon in Nairobi, Kenya.

Have a quick look at our upcoming hotel here:

https://gleehotel.com/about-us/

Job Profile

If you live and breathe marketing, we want to talk to you.

This role is responsible for nurturing collaboration and alignment between key internal and external hotel stakeholder groups by developing and executing unified marketing strategies designed to build hotel awareness, generate hotel revenue and build market share. This position plays a vital role in developing content for a variety of mediums (print, digital, social, more), managing reputation and social channels, creating/supporting marketing, PR and sales messaging while enhancing brand equity and community stature for the hotel.

Introduction

Designed by a team of highly skilled local and international multi award-winning design firms, our hotel is a game changer in the East African hospitality market. The 5-star hotel is based in Runda, Off Northern Bypass Road spreading over 8 acres.

The new luxury hotel features the highest standard, exquisitely designed: 211 guest rooms, an array of restaurants & bars, nightclub, swimming pool, gym & spa, events’ garden as well as extensive MICE facilities to cater for over 2,000 guests.

Beyond design, the hotel also aims to take customer centricity & employee satisfaction to a new level in the industry. Glee Nairobi is due to open soon in Nairobi, Kenya.

Have a quick look at our upcoming hotel here:

https://gleehotel.com/about-us/

Job Profile

If you live and breathe marketing, we want to talk to you.

This role is responsible for nurturing collaboration and alignment between key internal and external hotel stakeholder groups by developing and executing unified marketing strategies designed to build hotel awareness, generate hotel revenue and build market share. This position plays a vital role in developing content for a variety of mediums (print, digital, social, more), managing reputation and social channels, creating/supporting marketing, PR and sales messaging while enhancing brand equity and community stature for the hotel.

• Develops and executes the overarching marketing strategy from marketing plans to
  budgets for the hotel that align with business priorities, with support and consultation of the Director of Sales & Marketing.

• Cultivates partnership with and active participation in demand generation strategy development.
  

• Reconciles marketing plan monthly with accruals, forecast in conjunction with
  Director of Sales & Marketing.

• Leads and/or partners with Hotel Operations to conceptualize/execute property-level
  Programming and Activation, based on brand guidelines.

• Serves as the hotel(s) brand guardian/liaison, verifying all marketing reflects brand
  voice. Leads the strategic pull-through of continent and brand promotions and campaigns.

• Partners with Revenue Management to develop and execute promotional strategy.
  

• Develops and manages property email marketing strategy, digital strategy across internal and Third-Party sites, paid media campaigns and performance and verifies proper execution.
  

• Supports group lead generation efforts.
  

• Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust
  strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to support hotel strategy.
  

• Develops annual marketing plan to maximize hotel revenue production and identify marketing opportunities on third party and local partner sites
  

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  

• Design, build and maintain our social media presence
  

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  

• Identify trends and insights, and optimize spend and performance based on the insights
  

• Identify the latest trends and technologies affecting our industry locally and internationally.
  

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  

• Collaborate with internal teams to create landing pages and optimize user experience
  

• Brainstorm new and creative growth strategies
  

Competencies and Skills Required

• Bachelor’s Degree in Business Administration/Marketing or any relevant field
  

• 3+ years’ experience in Marketing within a similar operation
  

• Vast knowledge in financial planning and strategy, marketing concepts, and sales planning
  

• Excellent negotiation skills
  

• Strong interpersonal and leadership skills
  

• Critical thinking and analytical skills
  

• Team work and cross-functional collaboration
  

• Requires advanced knowledge of the principles and practices within the
  sales/marketing profession

• Demonstrable experience leading and managing SEO/SEM, marketing database,
  email, social media and/or display advertising campaigns

• Solid knowledge of website analytics tools
  

• In-depth knowledge of various social media platforms, best practices, and website analytics.
  

• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
  

• Highly creative
  

• Outstanding communication skills - both written and verbal
  

• Up-to-date on the latest trends and technologies in marketing
  

• Strong media, presentation and computer skills