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Closing: Jan 31, 2022

5 days remaining

Published: Jan 12, 2022 (14 days ago)

Job Requirements

Education:

Bachelor's degree

Work experience:

5 years

Language skills:

English

Job Summary

Contract Type:

Full time, Temporary

Position Summary  

Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Marketing Manager 2 Positions. 

Brief About Kenya Tourism Board (KTB) 

Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research-based strategies. The position(s) above is key in order to deliver on this strategy and for Kenya to compete effectively with other destinations.  

Job Details  

A Marketing Manager may be deployed to manage Regional Markets, Exhibitions & Events, CRM and Partnerships or Online Marketing.  


Responsibilities

Position Summary  

Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Marketing Manager 2 Positions. 

Brief About Kenya Tourism Board (KTB) 

Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research-based strategies. The position(s) above is key in order to deliver on this strategy and for Kenya to compete effectively with other destinations.  

Job Details  

A Marketing Manager may be deployed to manage Regional Markets, Exhibitions & Events, CRM and Partnerships or Online Marketing.  


Position Summary  

Kenya Tourism Board – KTB seeks to recruit competent individuals to fill the following positions: KTB Marketing Manager 2 Positions. 

Brief About Kenya Tourism Board (KTB) 

Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research-based strategies. The position(s) above is key in order to deliver on this strategy and for Kenya to compete effectively with other destinations.  

Job Details  

A Marketing Manager may be deployed to manage Regional Markets, Exhibitions & Events, CRM and Partnerships or Online Marketing.  

Key Responsibilities for the KTB Marketing Manager

Management  

  • Develop policies, strategies and procedures for marketing activities  
  • Oversee preparation and implementation of marketing strategies  
  • Manage the marketing budgets for the division  
  • Define and implement the action plans for their division and achieve the objectives set.  
  • Manage, supervise and monitor supplier’s performance in the market in order to achieve objectives 
  • Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region. 
  • Mentor, coach and provide leadership to the officers in the region. 
  • Responsibility for planning and budgetary control of the Online Marketing Budget. 
  • Manage the creative direction and design of compelling and effective online marketing tools including and not limited to KTBs websites and applications, Campaign ads and campaign landing pages. 
  • Elaborate the definitive briefings, manage the contracting of media agencies and the international PR agency and follow up on implemented actions 
  • Monitor, analyse and report Communication and PR results on a quarterly basis 
  • Lead the planning of events, from start to finish, according to requirements, target audience and objectives 
  • Provide logistics services to the rest of KTB in the organisation of events (fairs, fam-trips, press-trips, workshops, etc.) 
  • Design KTB’s events Plan based on the requirements Business Development Department of Product and the regions 
  • Monitor, analyze and report events results on a quarterly basis 
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability 
  • Plan business intelligence requirements for the industry  
  • Manage, exploit and sell market knowledge, data and internal and external information to the industry  
  • Coordinate with KTB CEO and Director of Marketing on training, promotion and support to DMCs, product and market information, marketing advice, event organization, etc. 

Business Development  

  • Collaborate with Business Development Manager in the preparation of plans and monitor the implementation of actions  
  • Identify opportunities for cross-market sales  
  • Develop information/facts of Kenya’s positioning in regions  
  • Prospect new opportunities and partnerships with the goal of generating revenue for KTB. 
  • Coordinate with the Business Development Department to generate content for the different audiences (consumers, influencers, stakeholder, sector, etc.), and platforms (web, catalogue, guide, publications, etc.) 
  • Sell the portfolio of the Services provided by KTB to the sector using the different available channels 
  • Identify and evaluate potential services to increase the competitiveness of the sector 

Marketing 

  • Identify the marketing communications channels appropriate for the marketing regions  
  • Originate and implement exhibitions concepts and design  
  • Ensure that exhibitions are used effectively to improve productivity and increase results  
  • Monitor & evaluate exhibitions effectiveness as a marketing tool  
  • Develop and implement KTBs online marketing and advertising strategy in line with the organization’s overall strategy.  
  • Manage editorial content on various online assets managed by KTB.  
  • Deliver reporting and insights that measure KTBs performance online.  
  • Inform acquisition KPIs, including CPA, CTR, Conversions and ROI for online marketing campaigns.  
  • Review new digital communication technologies and keep KTB at the forefront of developments in online marketing.  
  • Lead the development, execution and optimization of KTBs online marketing efforts, including Paid Search, Search Engine Optimization (SEO), social media, Display Advertising, Email Marketing and Mobile Marketing.  
  • Design KTB’s 360º Communication Plan (PR, online / offline advertising, SEO / SEM, website, apps and social networks  
  • Coordinate promotional activities for events  
  • Ensuring the database is segmented effectively for targeted marketing activities 
  • Attract and negotiate collaboration agreements with private companies to support the value return, communication and marketing of tourism products, in line with the marketing strategy 
  • Monitor the implementation of marketing agreements 

Customer Service and Support  

  • Attain the target volumes and reach the quality of contacts in the CRM and a good degree of customer retention and loyalty  
  • Implement CRM strategy and tactics  
  • Plan and manage the customer needs and the ways of capturing customer data  
  • Design the CRM campaign plan, in collaboration with the Marketing team  
  • Oversee direct communications with customers through the CRM  
  • Track the satisfaction of the sector  


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