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Digital Marketer

Closing: Dec 31, 2023

21 days remaining

Published: Oct 4, 2023 (3 months ago)

Job Requirements

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Job Summary

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Job Description

  • As a Digital Marketer, you will be responsible for developing, implementing, and managing digital marketing campaigns that effectively promote our brand, products, and services across various online platforms.
  • Your expertise in digital strategies, data analysis, and creative content will drive our online presence and contribute to the achievement of our marketing objectives.

Qualifications

  • Bachelor's Degree in Marketing, Business, or a related field.
  • Proven experience as a Digital Marketer or in a similar role.
  • Proficiency in digital marketing tools, platforms, and analytics.
  • Strong understanding of SEO, SEM, social media, and email marketing.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative ideas.
  • Analytical skills to interpret data and draw actionable insights.
  • Familiarity with web development and content management systems is a plus.


Responsibilities

Job Description

  • As a Digital Marketer, you will be responsible for developing, implementing, and managing digital marketing campaigns that effectively promote our brand, products, and services across various online platforms.
  • Your expertise in digital strategies, data analysis, and creative content will drive our online presence and contribute to the achievement of our marketing objectives.

Qualifications

  • Bachelor's Degree in Marketing, Business, or a related field.
  • Proven experience as a Digital Marketer or in a similar role.
  • Proficiency in digital marketing tools, platforms, and analytics.
  • Strong understanding of SEO, SEM, social media, and email marketing.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative ideas.
  • Analytical skills to interpret data and draw actionable insights.
  • Familiarity with web development and content management systems is a plus.


Digital Campaign Strategy:

  • Plan, execute, and optimize end-to-end digital marketing campaigns.
  • Develop strategies to drive online traffic, engagement, and conversions.
  • Identify target audiences and devise effective ways to reach them.

Content Creation and Management:

  • Create compelling and relevant content for various digital channels.
  • Manage content calendars and ensure consistent messaging.
  • Collaborate with design and content teams to produce high-quality visuals and copy.

Social Media Management:

  • Manage social media accounts and create engaging content.
  • Monitor social media trends and incorporate them into the strategy.
  • Interact with followers, respond to comments, and manage online communities.

Search Engine Optimization (SEO):

  • Conduct keyword research and optimize website content for SEO.
  • Monitor website performance using analytics tools and make data-driven improvements.
  • Stay updated with search engine algorithm changes and industry best practices.

Pay-Per-Click (PPC) Advertising:

  • Create and manage PPC campaigns across platforms like Google Ads and social media.
  • Monitor budgets and adjust bids to optimize campaign performance.
  • Analyze and report on ad performance metrics.

Email Marketing:

  • Develop email marketing campaigns, including segmentation and A/B testing.
  • Create engaging email content and track open rates, click-through rates, and conversions.
  • Ensure compliance with email marketing regulations.

Data Analysis and Reporting:

  • Monitor digital marketing analytics and produce regular performance reports.
  • Analyze data to identify trends, insights, and areas for improvement.
  • Make data-driven recommendations for campaign enhancements.

Website Management:

  • Collaborate with web developers to maintain and update the company website.
  • Ensure the website is user-friendly, mobile-responsive, and optimized for conversion.


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