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Closing: Jan 23, 2022

6 days remaining

Published: Dec 27, 2021 (21 days ago)

Job Requirements

Education:

Bachelor's degree

Work experience:

3 years

Language skills:

English

Job Summary

Contract Type:

Full time

We are looking for Email Marketing Manager to join our team

About Pulse

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in four countries - Nigeria, Ghana, Kenya and Senegal.

We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.





Responsibilities

We are looking for Email Marketing Manager to join our team

About Pulse

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in four countries - Nigeria, Ghana, Kenya and Senegal.

We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.





  • Develop Pulse’s newsletters into an outstanding newsletter product users look forward to every day and businesses are happy to sponsor.

  • Full email newsletter management for all Pulse products and Pulse clients.

  • Email database management, maintaining subscribers’ security and integrity, and also periodically purging non-deliverable email addresses and opt-outs.

  • Grow the subscribers list by using forward-thinking strategies to garner sign-ups from our social media platforms, and other suitable sources.

  • Create email marketing campaigns using approved templates to promote products/services as needed.

  • Conduct A/B testing for template design, content selection, content category, etc., in order to optimise performance.

  • Ensure email templates are mobile-friendly.

  • Proofread newsletters for clarity, grammar, and spelling and ensure messages are on brand and impactful. Include persuasive 'call-to-actions' in advertisements and promotions.

  • Create a database of emails for lead generation that would be passed on to the Sales team. Track and analyze email marketing campaign performance and suggest improvements based on data-driven insights.


Desired Skills & Experience

Skills that would make a candidate successful in this role

  • Solid experience with email marketing and HTML.

  • Highly analytical and data fluent. Must be able to gather insights from data and drive decision-making from it.

  • Excellent copywriting skills and design sense.


Joining the Pulse Team

The Pulse team is made up of passionate individuals who go above and beyond to inform and engage our young audience with quality content - also delighting our clients and partners with their creative ability to engage these audiences.

From the moment you join us, you will be empowered to run projects, solve problems and develop solutions that can impact our audience of millions and our clients and partners. You will get to work collaboratively with a pan-African team in a fast-paced environment.





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