Growth Marketing Manager

Qualifications

• BA in Marketing, Mass Communications, Digital Technologies or similar relevant field
  
• Ideally experience in a Fintech or other Financial services
  
• 3+ years’ experience in SEO, growth marketing.
  
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
  
• Strong growth track record, with samples and results of past campaigns.
  
• Strong presentation and communication skills
  
• Excellent written and verbal communication skills
  
• Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp, Hootsuite (or, other Social Media Management Systems)
  
• Highly analytical and able to derive meaning from data through testing and optimization.
  
• Experience with web analytics, A/B testing, email and paid media channels
  
• Champions and represents Mkobo's core values: Customers First, Can Do attitude, Ownership spirit, Keep things simple and open to change.
  

Qualifications

• BA in Marketing, Mass Communications, Digital Technologies or similar relevant field
  
• Ideally experience in a Fintech or other Financial services
  
• 3+ years’ experience in SEO, growth marketing.
  
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
  
• Strong growth track record, with samples and results of past campaigns.
  
• Strong presentation and communication skills
  
• Excellent written and verbal communication skills
  
• Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp, Hootsuite (or, other Social Media Management Systems)
  
• Highly analytical and able to derive meaning from data through testing and optimization.
  
• Experience with web analytics, A/B testing, email and paid media channels
  
• Champions and represents Mkobo's core values: Customers First, Can Do attitude, Ownership spirit, Keep things simple and open to change.
  

• Work with cross functional team (Product, Services, Sales) to establish growth strategies to support our revenue goals.
  
• Create, manage and experiment with new user acquisition campaigns.
  
• Conceive and execute on a wide range of content campaigns to drive awareness, education and engagement.
  
• Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and SEO.
  
• Generate original content and collaborate with partners (case studies, videos, blog, articles, email, social media, etc.) to develop to drive product growth.
  
• Analyze data to monitor revenue performance and uncover areas for improvement.
  
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
  
• Generate weekly reports on current industry developments
  
• Manage, optimize, and maintain sales and marketing related in-app messaging.
  
• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
  
• A/B test and continually measure the performance of these conversion assets.
  
• Form key relationships with influencers across the social media platforms
  
• Monitor and report on performance on social media platforms using tools such as Google Analytics
  
• build and grow our product community through active customer engagement
  
• Manage all websites and all social media channels including LinkedIn, Facebook, Instagram, Twitter, YouTube.
  
• Work closely with the marketing team, operations and product management to help develop, plan and execute integrated marketing campaigns Increase the social media followings while also increasing user engagement
  
• Plan content and delivery and use tools to manage multiple social media channels
  
• Develop and manage campaigns that promote the organisation and brand
  
• Write engaging blog posts and articles create engaging multimedia content and/or outsource this effectively
  
• Form key relationships with influencers across the social media platforms
  
• Manage and facilitate social media communities by responding to social media posts and developing discussions
  
• Monitor and report on performance on social media platforms using tools such as Google Analytics
  
• Writing weekly briefs (reports) on current industry developments