Business Ethnography is the study of customer behavior with an objective of finding out why they buy a particular product and to what purpose.Ethnographic research has become one of the most sought-after methodologies used in the market research industry.This course will introduce business ethnography and its various processes.
This course is suited, but not limited, to marketing enthusiasts and business development professionals.
By the conclusion of this course, you should be in a better position to:
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