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Business Ethnography

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Course introduction

Business Ethnography is the study of customer behavior with an objective of finding out why they buy a particular product and to what purpose.Ethnographic research has become one of the most sought-after methodologies used in the market research industry.This course will introduce business ethnography and its various processes. 

This course is suited, but not limited, to marketing enthusiasts and business development professionals. 

Course objectives

By the conclusion of this course, you should be in a better position to:

  • Understand what Business Ethnography is all about. 
  • Understand how Business Ethnography is achieved. 
  • Appreciate the advantages of using Business Ethnography in a contemporary business.

Skills developed

  • Ethnography   Beginner
  • Market research, intelligence   Beginner
  • Course modules

    Module 1
    Development of business ethnography
    Module 2
    What is business ethnography?

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    Comments (7)


    Ivy Wangui | July 28, 2017 11:41



    George | March 24, 2016 07:38

    Awesome perspective.


    Tazz | March 23, 2016 18:01

    am a form four leaver with a C- minus am I qualified


    patrick | December 17, 2017 12:50



    Patrick | March 23, 2016 15:32

    This is really the way to go. I love this course and look forward learning it to perfect my skills and knowledge. Thank you for the insight.


    Florence | March 11, 2016 10:19

    Good insight. Exciting knowledge.


    DANIEL | March 04, 2016 18:42

    a good course generally

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