Introduction to ethnographic research

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Course introduction

Are you interested in why people behave the way they do? Through ethnographic research, you can begin to understand how a group of people see the world around them. This course is an introduction to ethnography. It will seek to demystify what ethnography is and what value it adds to businesses.

This course is suited but not limited to marketing students and professionals.

Course objectives

At the end of this course, you should be in a better position to:-

  • Understand what Ethnography is. 
  • Understand the different methods of Ethnography in contemporary industry.

Skills developed

  • Ethnography   Beginner
  • Course modules

    Module 1
    What is ethnography?
    Module 2
    Ethnographic methods

    Be a true friend

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    Comments (5)


    gideon | June 06, 2019 19:59

    thanks quite informative

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    beatrice | April 16, 2019 04:48

    its great i like it


    Ainembabazi | March 12, 2019 05:09

    i would like to learn more about peoples ways of behavior and cultures


    ERICK | April 24, 2017 08:44

    So interesting and educative insight to peoples behavior. More videos of examples of groups studied would beneficial.

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    Nancy | September 09, 2016 17:13

    It would be good to learn this further

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