Introduction to market research
When you are intending on starting a new business, introducing a new product/service, or wanting to maintain existing business, current market research should be conducted. Market research provides important information to identify and analyze the market need, size, and competition. This course will try and introduce the aspect of market research.
This course is suited, but not limited, to marketing student and professionals as well as business owners.
After successfully completing this course, you should be in a better position to:
- Know what market research is all about.
- Appreciate how market research can be used to increase and improve market share.
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