Introduction to market research

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Business strategic management

Course introduction

When you are intending on starting a new business, introducing a new product/service, or wanting to maintain existing business, current market research should be conducted. Market research provides important information to identify and analyze the market need, size, and competition. This course will try and introduce the aspect of market research.

This course is suited, but not limited,  to marketing student and professionals as well as business owners. 

Course objectives

After successfully completing this course, you should be in a better position to:

  • Know what market research is all about. 
  • Appreciate how market research can be used to increase and improve market share.

Skills developed

  • Market research, intelligence   Beginner
  • Course modules

    Module 1
    What is market research

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    Comments (4)


    Suleiman | November 23, 2016 07:13

    good stuff it helps a lot


    Erick | March 14, 2016 22:55

    It's more practical oriented than the junk theories learnt at school.


    Fuzu | February 15, 2016 11:32

    Hello Patricia,
    thank you for your feedback. This is an introductory course, so if you already know the basics, perhaps one of our more detailed courses is better for you.
    Best regards,
    Paula/Team Fuzu


    PATRICIA | February 15, 2016 04:57

    ok read but information a bit basic, what we read in books i expected a bit more


    Micheal | November 28, 2018 07:53

    So which kind of books do we read

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