Every company has values, but not every company truly lives (and works) by them. Values help build a strong team foundation and an even stronger company culture. Core values educate clients and potential customers about what the company is about and clarify the identity of the company- having a set of specific core values that speak to the public is definitely a competitive advantage. Aligning the mission and culture of the company also empowers high performance among individuals and teams. Make sure you tell the story behind each value and what your organization expects in terms of behaviours related to the values.
This course looks at how managers can provide strategic direction and maximize employee engagement by making the values come to life in their company.
By the end of this course you'll be able to:
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