Managing Brand Ambassador teams and programs

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Course introduction

In contemporary industry, companies have had to find new innovative ways to market their products. A a good example of this is  Red Bull energy drink. use of brand ambassadors and street teams is a proven way to reach your target market especially for products targeted towards the young. In this course, you will learn how to plan and organize Brand Ambassador teams and programs. Managing street teams and motivating workers.

This course is suited, but not limited, to marketing students and professionals as well as entrepreneurs.

Course objectives

By the end of this course, you should be able to:

  • Appreciate the concept of brand ambassadorship and street teams. 
  • Appreciate the importance of proper onboarding for your brand ambassadors.
  • Appreciate the impact of brand ambassadors and street teams to your business.
  • Know how to motivate brand ambassadors and Street teams.


Skills developed

  • Marketing   Skilled
  • Brand ambassador   Advanced
  • Course modules

    Module 1
    How to manage a Brand Ambassador program
    Module 2
    How to motivate your Brand Ambassador team

    Be a true friend

    You probably know people who are looking for employment and would be keen to learn these skills. Be a true friend and share with them!

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    Comments (6)

    Default profile photo 50

    twazagye edwin | October 03, 2018 11:00

    well and best


    kiptum | February 22, 2018 12:25

    am starting today!!


    Anthony | January 16, 2017 11:33

    I have managed many campaign teams.This course could have helped a lot then.Great insight there


    Antony | August 29, 2018 19:25

    with you Blaize

    Default profile photo 50

    Bob | December 03, 2016 01:28

    Nice and with lots of hope for a bright future


    DAVID | December 02, 2016 07:14

    It helped build my management skills


    SIMON | July 14, 2016 17:52

    I liked it

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